As the digital world evolves, it might leave some business professionals scratching their heads trying to understand concepts such as technical SEO or the digital path to purchase. Because the world of digital marketing is constantly evolving, it can be difficult to understand when a business’ marketing needs can be successfully handled in-house, and when an outside expert might be needed. Hiring a digital marketing agency is not an easy decision, but here are some signs it might be time to hire specialists to support your online marketing efforts.
1. You Need to Hire a Digital Marketing Company when you have good tactical ideas, but no strategy or time for implementation
Most businesses recognize and implement the digital marketing basics: the website is up and running, the email list is ready to go, and social media accounts exist. Although heading in the right direction, many businesses focus too much on tactics instead of strategy, which is a valid issue when the business world is incredibly competitive and as fast-paced. It’s hard to keep up and easy to just stick to “success equals something being done.” Corporate goals and developing a strategy that delivers to those goals often get lost somewhere along the way. If your “strategy” is more like a to-do list, it’s time to hire a digital marketing company.
2. You Need to Hire a Digital Marketing Company when digital marketing seems like a confusing mess you’d rather ignore
Being a consumer of digital marketing and a provider are two different ends. When first approaching the topic of digital marketing, there’s a lot to learn! You are bombarded with topics like SEO, data reports, content, analytics, goals, conversions, CTR and Google, Google, Google. Not only do these topics take time to study, they also take time to plan. And the more specific the plan, the better. A lot of digital marketing data questions are often answered with “it depends” or “well, let’s take a look.” A conclusion ensues eventually. The education and navigation of digital marketing is not something that can be learned overnight. And sometimes having one person trying to be an expert in six roles can be overwhelming, turning supplemental help into a necessity. If you can’t focus on what you’re good at or on the product you’re selling, it’s time to hire a digital marketing company.
3. You Need to Hire a Digital Marketing Company when you think of marketing as an expense, rather than an investment
It’s no secret the digital world is here to stay, especially after the year of 2020. Like many things in business, digital marketing is mostly a long game. It grows, evolves, and adjusts to suit client and business goals. Digital marketing works with business goals, corporate goals, sales goals, community presence, and any other strategies a business might have. Making an investment in marketing is not a sign of weakness; it’s a sign your business is growing. Honestly, as a business, your focus is probably on making your product or service the best it can be rather than on reaching your marketing goals. If that’s the case, why not let the experts from a digital marketing agency help you implement a plan to increase sales, drive conversions, generate leads, refine your brand messaging and increase awareness? Digital marketing can be quite a beast to tackle, but the goal of a good digital agency is to increase your revenue by improving brand recognition and increasing traffic on your company’s website, blog and social media pages. With the right digital marketing agency in place, your business can transform into an even more successful version of itself.
Best of luck to you and your business!
About Sehiry Tapia
Sehiry Tapia is taking on the challenge of being Trivera’s first digital marketing intern. A 2021 graduate from Mount Mary University, Sehiry submerged herself in the world of digital marketing by working alongside Trivera’s SEO team on agency projects. A Grace Scholar recipient, Sehiry has been volunteering her time to participate on advisory boards, running student organizations like HPGM and SALSA, and participating in mentoring programs for younger cohorts. Her energy and enthusiasm make her a perfect member of the team.
Photo: Adobe Stock
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