- Our Website Development process
After your Evaluate is complete, we begin executing our agreed-upon strategy. Your website development team will use an iterative process that avoids surprises by presenting a series of decisions in a structured and logical order.
Step 1
Sitemap
Your sitemap will show the page structure and information architecture of your new site. Our SEO team collaborates with your front-end developer to ensure your URL structure is optimized for search engines and your users.
Because we develop a deep understanding of your target market in the evaluate phase, we are able to focus on what your users need, what they value, and the arrangement of information most likely to lead to engagement and conversion.
Step 2
Wireframes
Our interactive and responsive wireframes allow you to see the layout of the main pages on your website in both desktop and mobile sizes without the distraction of images, colors, or fonts. Using these wireframes, you can actually navigate to various parts of your site, which helps you understand the future user experience.
Step 3
Style Tiles
Your style tiles are a representation of your brand, that include colors, fonts, textures, and photography. We combine information about your target audiences, their personas, your brand personality and your brand standards and give a visual guide that will be used throughout your website.
Step 4
Mockups
The fun begins! The mockups are a static visual snapshot of what your website will actually look like. We combine the layout of the wireframes with the elements from the style tile that include the fonts, colors, and photography. We create your home page and select important internal pages. These static image mockups will guide our front-end developers as they build your responsive website.
Step 5
Website development
We will apply the iterative decisions made in steps 1 – 4 to build your website, focusing on:
- Theme creation
- Header and footer development
- Navigation structure
- Page buildout
We will also implement schematic markup to improve SEO, ensure your analytics tracking is set up correctly, and implement redirects from the pages on your old site to your new one.
Step 6
Content entry
Content creation and entry can be handled by Trivera, by the client, or as a collaborative process. The content marketing experts at Trivera can develop SEO-friendly copy for your new site, edit your old copy, and make recommendations for phase 2 updates. Or you can write your copy yourself.
Once your site is ready, Trivera can enter all the copy for your site if desired. However, we find the best results happen when we provide training and documentation to our clients during the website process and work together to populate content on the site. This ensures our clients are well-versed in updating their own sites and able to maintain their sites post-launch.
Step 7
Testing
At the end of the Website development stage the Trivera team will complete a review of your entire site. Final testing is done across supported web browsers and viewports to ensure functionality and usability. Testing items include browser/device compatibility, contact forms, Google Analytics & tracking, link checking, and a functionality review. AI tools assist in automating parts of this process, helping to catch issues faster and ensure your site meets the highest standards.
All Trivera websites have a defined warranty period to cover any functionality that is not working as expected.
Step 8
Training & Post-launch
We believe it is critical for clients to be able to maintain their own websites. Our training ensures you are comfortable working in your chosen content management system. However, website development is never truly done. Most clients who start working with Trivera on a website development project end up enjoying a long-term relationship with Trivera focused on continual improvement and growth towards your business goals.
When the website launches we’ll typically start the Monthly Strategic Planning process to continue optimizing and growing the newly launched website.
