web development – Trivera Interactive

Posts Tagged ‘web development’

Trivera Becomes an Ingredient in Regal Ware’s Recipe for Success

Monday, March 22nd, 2010

Regal Ware Worldwide™ is the leading United States manufacturer and marketer of high-quality stainless steel cookware. Creating world-class multi-ply cookware, stainless steel cookware, gravity-cast aluminum cookware, and in-home water purification systems for nearly 100 years, with quality and consistency second to none.

An established Direct Sales brand, Regal Ware had decided to leverage its manufacturing expertise by re-entering the retail market and focusing on mid- to high-end retail cookware. With two major conventions on the horizon, and a Web site falling short on clearly and professionally communicating their branding message, they needed a polished team to rescue their Web site in short order.

Regal Ware turned to Trivera, another company with a long history of quality and consistency to help take their new message “bring people back to the family dinner table,” to the public. Trivera was awarded the responsibility to develop a new site that would quickly and precisely convey the new brand, all in a matter of weeks for their first convention in Germany.

Tasked with creating that new Web presence, Trivera quickly became part of the Regal Ware team, first understanding what their hosting, design and marketing needs were and then getting to work. Trivera’s programming team implemented a powerful, open source content management system solution that would run on Regal Ware’s servers and be feature-rich while still easy to use and manage. Trivera’s strategy team reviewed the highlights of their new marketing and branding message and crafted a clean, intuitive site map to address it all. Using their expertise in best-practice, Trivera’s design and development team built the new site. And finally Trivera’s trainers made sure the Regal Ware internal Web team was fully instructed to take over the administration of the site. It was a total solution that not only addressed their needs but exceeded their expectations.

Trivera’s ability to oversee details, work with Regal Ware’s other outside vendors, understand and communicate clearly and efficiently the overall marketing message, all came together to produce a first rate, search engine friendly site, all in time for their first convention.

The momentum created by the initial engagement is continuing with ongoing strategic consultation, analysis of success metrics and discussion of new initiatives like Email marketing and Social Media as tools to help re-enforce this powerful brand to old and new markets alike.

Tags: Web design, web development, Web site design, Web site development
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Trivera Proves the Third Time is the Charm for Frabill

Saturday, March 20th, 2010

For 70 years, Frabill has been one of the most trusted names in the fishing industry. While Frabill is an industry leader in creating the world’s best fresh and saltwater fishing products and accessories, their ability to find a Web services vendor wasn’t as successful. A product of two different developers, the Frabill Web site was an underperforming, malfunctioning pain point. Needing a new developer and not having any room for error, Frabill made the decision to trust Trivera.

Following an analysis that identified deficiencies and uncovered new opportunities, the Trivera team embarked on a search and repair mission. The first phase of the project migrated the e-commerce portion of the site to Magento, currently the world’s fastest growing e-commerce platform, and the rest of the site’s content management to Wordpress. The selection of those tools, combined with Trivera’s process, passion and proficiency quickly convinced Frabill’s decision makers that they had made a wise choice.

While the site was still under construction, Frabill was already enthusiastically recommending Trivera to others.

“How refreshing it is to work with a design company that values communication,” said Frabill’s Jim Horvath. ” Between the staging area, email updates, and 24/7 access to the project portal, the whole team has done a superb job to date in making sure we are apprised of improvements to the site…it is deeply appreciated.”

Since the site has launched, they have become even more enthusiastic. Frabill immediately began experiencing the increased sales due to Magento’s shopper-friendly features and improved performance. Their content developers are appreciating the ease with which they can maintain the site and keep it fresh and relevant.

Having earned their confidence, Trivera is now a true partner, with both companies working together to develop and execute a strategic plan over the next 12 months for further improvement of Frabill’s online presence.

Frabill is happy to know they have found a partner that won’t leave them flapping like a tip up on windy winter day.

Tags: e-commerce, Magento, Web design, web development, Web site design, Web site development
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12 Interactive Marketing Resolutions for the New Year

Sunday, December 27th, 2009

by Chris Remington

Here are 12 things to think about as you take your interactive marketing to the next level in 2010:

Have a plan – Yes, there are many tentacles to the interactive marketing beast, but with a well-crafted strategic plan it can be tamed. Start small if you must, but the important thing is to have a plan, execute it, and refine it over time.

Analytics are your friend – WebTrends, Omniture or Google Analytics; no matter which one you use (you do have analytics on your site, don’t you?!) take time to mine for the nuggets of information they offer about your site, your customers and how they consume your interactive content. Use this to power your plan (see H above).

Pretend you are your customer – You are too close to your product(s) and your industry. Think like your customer would think. Knowing what they would call your product(s), how they would search for it on a search engine, and where they gather online to converse about it, will help you massage and finesse your web content so it speaks to them in their language.

Performance indicators are key – What are the top two or three goals of your website and interactive marketing strategy? Customer engagement? Brand awareness? eCommerce transactions? Lead generation? Pick your goals, ensure you can monitor and track them, tailor content to achieve them, and track the effectiveness of your actions.

You can do it – While others would argue the fact, interactive marketing is not rocket science. It is still about the 4 P’s from Marketing 101 – product, place, price and promotion. Smart online marketing is no different than smart offline marketing. Research, plan, execute, monitor, refine. Repeat. Know the limitations and aspirations of your internal team as they relate to your interactive marketing efforts. Empower them. Empower yourself. You and your team know your strategy best. Go for it. Hire outside help when (if) needed.

Not doing anything still has a cost – Yes, the website you built and paid for in 2003 still functions, but does it still work? A website with old or static content and a tired look sends a message that you are complacent, not innovative, and don’t care to engage your customers. Can you really afford to NOT spend money on your interactive strategy?

Embrace change – See N above. Research to see if your customers (and your internal team) have an appetite for consuming your web content in video form, on mobile devices or via Social Media. Don’t change for change sake, but if your customers and industry are ‘going there’ you should too. With a plan, of course (see H above).

Web-enable content – See E above. Your website can likely streamline workflows and improve customer service with only minor enhancements. Would product installation videos on your site reduce customer service calls? Would a password protected media room enable your customers, dealers or distributors to download their own sell sheets, logos or ad templates? If so, web-enable this content and free up your marketing support team to pursue more important projects.

YouTube? Twitter? Facebook? – Social Media is all the rage. Make sure you are ready to embrace it. If a goal of your Social Media presence is to drive traffic to your website, ensure the site is rock-solid first. If the answers are yes when you ask yourself if your website content is compelling, if it is up-to-date, if it is user-friendly, and if there is no doubt about the site’s call(s) to action, they you are ready to develop a Social Media strategy. Think of your website as the bull’s-eye of a target – only when the bull’s-eye is rock-solid should you venture to the next ring of Social Media.

Engage your audience – Your customers are talking about you online. How good of a job does your site do to encourage and facilitate that conversation? Do you know where else these conversations are occurring online? If not, learn. If so, what value are you bringing? Recognize and thank those who talk positively about you. Reach out to the naysayers and turn their lemons into lemonade. You will be viewed as someone who cares and ‘gets’ the new transparent world where your customers, not you, are in control of your brand.

Authority, Relevance, Popularity – These are three things that search engines consider when ranking your site. Look at your website content and interactive strategy through these lenses and if what you are doing shows search engines (and the consumers who use them) that you are an authority, your content is on the mark and others find it useful, you are on your way to better rankings and more traffic. If your interactive marketing efforts aren’t enhancing your authority, relevant, or positioning you as a popular player in your space, don’t do them.

ROI – The great thing about interactive marketing is it is quantifiable and measureable. Return on investment is easy to analyze. Assign action items to your interactive marketing strategy like obtaining more leads, increasing eCommerce transactions or reducing customer service calls. Measure, adjust and measure again. Repeat. The important thing is to have a plan, make the investment (see N above) and monitor the effectiveness.

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Chris Remington is an account executive for Trivera Interactive. Trivera specializes on Online Brand Management for companies and organization that understand and appreciate the power of the Internet and Social Media to re-inforce their brand. In addition to helping Trivera clients, Chris also speaks at local business events, and teaches at the University of Phoenix.

Tags: Brand Re-enforcement, Chris Remington, Milwaukee, Search Engine Optimization, Social Media, Web design, web development, Web site design, Web site development
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Out with Old, In with the New

Sunday, December 27th, 2009

It’s been said “Don’t look back, unless that’s where you’re headed.” But I hope you’ll accept my apology as we take a look at the adventure that was 2009 one last time before we launch into an exciting new year.

One year ago, my wife/business partner predicted that something big was going to happen this year. We had no idea at the time, but she was definitely right.

A big story of the year was the economy. As budgets were cut and some companies even went out of business, Trivera committed to keeping our staff intact, a move that enabled us to superserve existing clients, but also helped us gain the confidence of a large list of new ones. New to our staff this year was a great addition: account manager Chris Remington, who has also added “Trivera blogger” to his duties with a great end of year contribution.

Major new Web projects for existing clients Mitchell Airport, Usinger’s, Halquist Stone, Zach Builders and Nuemann Development worked their way through our pipeline this year. We also worked with long time partner ClearVerve Marketing to implement a re-design of their site. Frank Mayer and Associates, Mustela USA and ATL continued aggressive Search Engine Optimization programs with us.

But new clients represented the lion’s share of our traditional Web business in 2009. Among the clients who were able to experience the joy of working with Trivera for the first time: Frabill Manufacturing, Strattec Security, Sellars, Vaportek, US Peacekeeper Products, Renewable Energy Solutions, Chemrite Copac, Breckenridge Landscape, SoHoBizTube, Amici’s Restaurant, JailHouse Restaurant, Deductive Energy, Studio 5-D, Western Racket and Fitness, Fresh Coast Partners, and South Shore Dentists.

We also began a great partnership with Chicago agency TargetCom, which resulted in projects for US Cellular and Kellogg School of Management.

But the huge story of the year was the emergence of Social Media as a powerful tool in brand strategies. Our Social Media University – Milwaukee event in July drew nearly 400 people to the Italian Community Center for a day of hands-on learning. As a result of that event, Trivera has helped dozens of businesses create their Social Media program, and several of them have contracted us for more significant ongoing SM implementation. Those include Mitchell Airport and two major political campaigns. The event, our ongoing work and a dozen speaking engagements by Trivera staffers has launched Trivera into the media spotlight as an authority on Web 2.0. And the power of Social Media manifested itself in a big way by creating dozens of new collaborative partnerships with other businesses in our space.

As you can see, 2009 has been a year worth looking back at. But as we wrap up a solid year, we look forward in anticipation to an even better 2010. Our move back to a historic building in Menomonee Falls will give us an infusion of great creative energy. A large project with a national brand through our partnership with TargetCom is slated to begin in first quarter. Several other big projects with companies whose names you’ll recognize should fall in line in January. And we we begin our first major collaborative relationship with Hartman Design, a neighbor in our new space, in serving new client Regalware.

And we’re planning on an even bigger and better sequel to Social Media University – Milwaukee in March.

So with seatbelts and tray tables in their upright and locked positions, we’re ready for takeoff. We hope you’ll grab a seat with us as we wish both you and ourselves a shamelessly successful New year!

Tags: @triveraguy, Brand Re-enforcement, Chris Remington, Milwaukee, Search Engine Management, Search Engine Optimization, strategy, Trivera, Web 2.0, Web design, web development, Web site design, Web site development
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Trivera Moving Back to the Falls

Tuesday, October 27th, 2009

After 5 years in the Fountain Square Business Center in Germantown, Trivera Interactive is moving to Menomonee Falls. The 13 year old Wisconsin Web site development, Email marketing and Social Media consulting firm is moving from their current office space to the top floor of a 119 year old historic landmark. Effective January 1, 2010, Trivera’s new home will be the Schlafer and Huebner Mill Building, erected in 1891 on the bank of the Menomonee River in downtown Menomonee Falls.

Trivera founder Tom Snyder says “Having been raised in the Falls, I’ve always had a love for that building. And when space became available with our current lease ending, I couldn’t turn down the opportunity to move our business there.”

Said Snyder, “These old buildings have such character they just radiate creative energy. Milwaukee’s Third Ward is replete with firms in our space that occupy similar buildings. We love the concept, but didn’t want the daily downtown commute.”

The new office is actually two floors tall with a high ceiling, rustic wooden beams and a loft that overlooks the conference room, reception area, production and sales areas. Snyder’s office will occupy the loft. Large windows provide lots of natural light as well as views of Menomonee Falls’ signature waterfall in the heart of the village and Lime Kiln park.

Although Trivera has spent the last 5 years in Germantown, they are no strangers to Menomonee Falls. After a few years in a basement in Butler, they moved to the Falls Business Park on Hampton and Lilly Rd in 1998. Further growth spurred by the dot com boom, and acquisition by a West Coast firm required a move to larger office in the same park. After 6 years there, and the unwinding of the acquisition to return the company to Snyder’s ownership, Trivera moved to their current location on Rivercrest Drive, just North of the Germantown and Menomonee Falls border.

Snyder recounts: “It’s sad to leave the space we’ve been in. With thousands of cars driving by the freeway right outside our front door, we’ve had tons of visibility. Everyone knows the blue fountain next to my office. The building owners, JBJ Properties, did an awesome job creating a productive workspace for us. And we’ll miss our patio out back. Some lucky business will grab that space quickly.”

But Snyder only looks back briefly. “As one of the region’s oldest and most respected Web firms, our vision has always been forward looking, so we’re excited about the change and a new 5 year commitment to our future, the relationships we have with dozens of existing clients and the new ones we are about to build.”

A photo gallery of the new space as construction continues can be seen at http://www.trivera.com/newspace

The new address as of January 1, will be N88 W16447 Main St Suite 400, Menomonee Falls, WI 53051-2891. The phone number, 262-250-9400, will remain the same.

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Trivera Interactive is an online brand management firm that uses Web and Interactive technologies to help their clients reinforce their brand with their customers, communities and media. For more information, contact, Tom Snyder at 262-250-9400.

Tags: Milwaukee, Social Media, Trivera, Web 2.0, Web design, web development, Web site design, Web site development
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New Trivera Web Package Sets Restaurants Free From their Golden Handcuffs

Saturday, June 6th, 2009

The chorus of discontent has been growing for years. It’s the sound of restaurant owners tired of paying an annual fee for a substandard “web site” that’s just part of an online directory. While seeming to put restaurants on the Web, these “sites” are actually an inoculation that prevents them from actually catching a full blown case of Web success. And while paying upwards of a thousand dollars a year may seem like a deal, you multiply that by 5 or 10 years, and it’s really just a pair of golden handcuffs.

Compounding the problem is the fact that there are a lot of high end restaurant Web site developers that price a quality product well out of the reach of smaller, local, non-chain establishments. On the low end, there are template-based solutions that provide economy, but the restaurant owner faces the risk of having their Web site look exactly like that of a competing restaurant…even in their own market.

To solve that problem, Trivera has created a new program that provides owners a fully functioning, complete custom Restaurant Web site at a price that’s easy for them to swallow. Additional optional features are also economy priced, and can be added now or later. The site even comes with basic search engine optimization to help it come up in Google, Bing and Yahoo. And instead of having to pay for it year after year, they own it. And if they still really want to remain a part of an online listing directory, Trivera can point them to the ones where they’ll be listed for free, with a link to the Web site.

Restaurant owners can now unlock the golden handcuffs that are only providing success for the directory owners and can begin creating success of their own with a custom Restaurant Web site from Trivera.

Tags: Restaurant Web site, Search Engine Optimization, Web design, web development, Web site design, Web site development
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New Look for Zach Building Company Web Site

Friday, April 10th, 2009

Milwaukee high-end residential home builder Zach Building Company has launched a newly designed Web site. This week’s launch of the re-designed site coincides with the 10th anniversary of the relationship between Zach and Trivera Interactive, one of Milwaukee’s oldest and most respected Web development firms.

The new site uses a wider design to take strategic advantage of the higher desktop resolutions of today’s monitors by allowing more content to appear “above the fold.” To add a bit of visual impact, Trivera’s design team embedded an animation on the home page that displays a montage of some of Zach’s signature home construction examples. A new navigational scheme allows visitors to navigate the site easily and intuitively. That combination of best practice usability guidelines, and the embedding of the montage as a Flash element instead of creating the entire site in Flash, strategically preserves the site’s high placement in the search engines.

Affiliates, lots and models are given new attention. The site offers prospective customers and home shoppers the ability to view floorplans, learn about the quality features that go into every Zach-built home, view photos and take virtual tours of several of their homes. Also featured on the site is the new book, “Building A Quality Custom Home” written by company owners Mat and Bill Zach.

The Zach Building Company is a family owned custom and high end Milwaukee area home builder that has provided quality home building services to customers in the Milwaukee area since 1947. Zach specializes in new home construction in Milwaukee, Waukesha, Washington, Racine, Kenosha and Walworth Counties.

Since 1996, Trivera Interactive has been helping businesses solve challenges and build stronger relationships with best practice and state of the art web design, e-commerce, email marketing and Search Engine optimization.

Tags: Milwaukee, Milwaukee Home Builder, Search Engine Management, Web design, web development, Web site design
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Frank Mayer & Associates Launch New Web Site

Tuesday, March 17th, 2009

Since 1931, Frank Mayer & Associates has always led the pack. An award-winning Midwest-based in-store merchandising solutions provider, they were one of the first in their space to leverage the power of the Web to re-enforce their brand, and shortly after began to help their customers do the same. For over a decade, Trivera Interactive has been honored to be called their partner.

With an amazing fourth generation Web presence already in place, Search Engine dominance in their keywords and a well-conceived, superbly executed Web strategy, developing a new Web site that improved on all that is no small task.

So it is with great pride that we announce the launch of the new FrankMayer.com. With improved customer interface and enhanced marketing-at-retail programs, the site has been redesigned offering the latest in-store merchandising, interactive kiosk solutions and promotional marketing programs.

Frank Mayer’s VP of Marketing Dave Zoerb says, “In today’s competitive market customers are looking for a company that offers a comprehensive marketing program. As a result , the redesigned Web site expresses the custom solutions offered by FMA and expands on exclusive trends and looks of the most current successful retail and interactive programs.”

Trivera President Tom Snyder elaborates, ” Frank Mayer and Associates is the best in their business. Our relationship with them has been great because they know that, unless their Web strategy re-enforces that fact in every aspect, their message will be lost. We share their passion for excellence.”

The launch caps off a four month collaborative process between the Frank Mayer staff and the team at Trivera. Moving ahead, Trivera will continue to administer their Search Engine Optimization strategy, assist the Frank Mayer internal team in maintaining fresh and up to date content, and map out their Web2.0 strategy.

Tags: FMA, Frank Mayer and Associates, Milwaukee, Search Engine Marketing, Web design, web development
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Chris Remington joins Team Trivera

Monday, March 16th, 2009

With a 10 year track record as one of Milwaukee’s leading Interactive and eBusiness strategists, Chris Remington joins Trivera Interactive, a Germantown based Web site Developer and Search Engine Marketing firm as Senior Account Manager.

Remington’s career includes successful stints at Mark Travel, Reiman Publications and most recently Hanson Dodge Creative.

Tom Snyder, Trivera Interactive President says, “Our paths first crossed nearly 8 years ago when Chris was the Interactive Account Manager for a company we were discussing a partnership with. The partnership never materialized, but meeting Chris was, in hindsight, the ultimate takeaway from that situation. Trivera has always prided itself in having a team of the best and brightest in the region. Chris allows us to continue that philosophy.”

Remington will also continue to serve on the faculty of the University of Phoenix, Milwaukee Campus where he teaches eBusiness, Management, Critical Thinking and Strategies for Competitive Advantage.

Trivera Interactive, since 1996, creates and develops Web sites, as well as developing and executing Search Engine Optimization, E-Mail, Mobile and Web2.0 Marketing Strategies.

Tags: Add new tag, Chris Remington, e-commerce, Milwaukee, Search Engine Optimization, strategy, Web design, web development, Web site design, Web site development
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ChemRite Industries chooses Trivera to develop new ChemRite CoPac Web site

Friday, February 13th, 2009

ChemRite Industries, of Lannon, Wisconsin, formulates, blends and packages private label custom chemical products for companies and projects of all sizes. Their consistent record of unbending quality and customer satisfaction makes ChemRite the right choice for the customers by helping find the right formulation, the right packaging, the right graphics, the right price and the right delivery. Because of their committment to excellence, they made right choice and picked Trivera to re-design and develop their new Web presence.

The new site is expected to launch in early summer, 2009.

Tags: Milwaukee, Web design, web development, Web site design, Web site development
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