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	<title>Trivera Interactive &#187; Web 2.0</title>
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		<title>The Dilemma of Authenticity, Transparency and Limited Resources</title>
		<link>http://www.trivera.com/wordpress/the-dilemma-of-authenticity-transparency-and-limited-resources</link>
		<comments>http://www.trivera.com/wordpress/the-dilemma-of-authenticity-transparency-and-limited-resources#comments</comments>
		<pubDate>Thu, 02 Dec 2010 20:41:34 +0000</pubDate>
		<dc:creator>Tom Snyder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Milwaukee]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.trivera.com/wordpress/?p=233</guid>
		<description><![CDATA[The foundational components of any effective Social Media strategy are authenticity and transparency. But what if the real voice and face of your brand is just too busy to participate?]]></description>
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		<title>How I Make You Smarter&#8230;and Your Business More Successful&#8230;One Tweet at a Time.</title>
		<link>http://www.trivera.com/wordpress/how-i-make-you-smarter-and-your-business-more-successful-one-tweet-at-a-time</link>
		<comments>http://www.trivera.com/wordpress/how-i-make-you-smarter-and-your-business-more-successful-one-tweet-at-a-time#comments</comments>
		<pubDate>Mon, 12 Apr 2010 17:35:07 +0000</pubDate>
		<dc:creator>Tom Snyder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[@triveraguy]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.trivera.com/wordpress/?p=213</guid>
		<description><![CDATA[As the primary brand voice of  Trivera, my goal is to help people learn both about me and FROM me. Here's how I use Twitter help educate the marketplace and position myself as an authority in our space.]]></description>
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		<title>Out with Old, In with the New</title>
		<link>http://www.trivera.com/wordpress/out-with-old-in-with-the-new</link>
		<comments>http://www.trivera.com/wordpress/out-with-old-in-with-the-new#comments</comments>
		<pubDate>Mon, 28 Dec 2009 03:54:56 +0000</pubDate>
		<dc:creator>Tom Snyder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[@triveraguy]]></category>
		<category><![CDATA[Brand Re-enforcement]]></category>
		<category><![CDATA[Chris Remington]]></category>
		<category><![CDATA[Milwaukee]]></category>
		<category><![CDATA[Search Engine Management]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Trivera]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[Web site design]]></category>
		<category><![CDATA[Web site development]]></category>

		<guid isPermaLink="false">http://www.trivera.com/wordpress/?p=177</guid>
		<description><![CDATA[It&#8217;s been said &#8220;Don&#8217;t look back, unless that&#8217;s where you&#8217;re headed.&#8221;  But I hope you&#8217;ll accept my apology as we take a look at the adventure that was 2009 one last time before we launch into an exciting new year. One year ago, my wife/business partner predicted that something big was going to happen this [...]]]></description>
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		<title>Trivera Moving Back to the Falls</title>
		<link>http://www.trivera.com/wordpress/trivera-moving-back-to-the-falls</link>
		<comments>http://www.trivera.com/wordpress/trivera-moving-back-to-the-falls#comments</comments>
		<pubDate>Tue, 27 Oct 2009 22:07:36 +0000</pubDate>
		<dc:creator>Tom Snyder</dc:creator>
				<category><![CDATA[Infocenter]]></category>
		<category><![CDATA[Milwaukee]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trivera]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[Web site design]]></category>
		<category><![CDATA[Web site development]]></category>

		<guid isPermaLink="false">http://www.trivera.com/wordpress/?p=175</guid>
		<description><![CDATA[After 5 years in the Fountain Square Business Center in Germantown, Trivera Interactive is moving to Menomonee Falls. The 13 year old Wisconsin Web site development, Email marketing and Social Media consulting firm is moving from their current office space to the top floor of a 119 year old historic landmark. Effective January 1, 2010, [...]]]></description>
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		<title>Invasion of the Brand Snatchers</title>
		<link>http://www.trivera.com/wordpress/invasion-of-the-brand-snatchers</link>
		<comments>http://www.trivera.com/wordpress/invasion-of-the-brand-snatchers#comments</comments>
		<pubDate>Wed, 15 Apr 2009 21:00:14 +0000</pubDate>
		<dc:creator>Tom Snyder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Brand Erosion]]></category>
		<category><![CDATA[Brand Re-enforcement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.trivera.com/wordpress/?p=154</guid>
		<description><![CDATA[Yeah, we could make all sorts of other movie title jokes about it. Like "Dude, Where's My Message," "Silence of the Brands" and "Raiders of the Lost Trademark." But it's not a joking matter. Don't look now, but Web2.0 has taken control of your brand. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Maintain Your Twitter Account&#8230;and Your Sanity</title>
		<link>http://www.trivera.com/wordpress/how-to-maintain-your-twitter-accountand-your-sanity</link>
		<comments>http://www.trivera.com/wordpress/how-to-maintain-your-twitter-accountand-your-sanity#comments</comments>
		<pubDate>Sun, 05 Apr 2009 13:54:05 +0000</pubDate>
		<dc:creator>Tom Snyder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[@triveraguy]]></category>
		<category><![CDATA[Brand Erosion]]></category>
		<category><![CDATA[Brand Re-enforcement]]></category>
		<category><![CDATA[Milwaukee]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Trivera]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.trivera.com/wordpress/?p=141</guid>
		<description><![CDATA[Since day one, our mission at Trivera has always been to help our client companies become more successful by using Internet technology to improve their brand relationships. And while Twitter is being lauded in many circles as the second coming of the Web, for us, and our clients, it&#8217;s simply another tool that will either [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Some Advice on Social Networking&#8230; from Sun Tzu</title>
		<link>http://www.trivera.com/wordpress/some-advice-on-social-networking-from-sun-tzu</link>
		<comments>http://www.trivera.com/wordpress/some-advice-on-social-networking-from-sun-tzu#comments</comments>
		<pubDate>Fri, 13 Feb 2009 17:48:19 +0000</pubDate>
		<dc:creator>Tom Snyder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand Re-enforcement]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.trivera.com/wordpress/?p=90</guid>
		<description><![CDATA[Several of our clients have come to us, telling us they'd like to start participating in social media as a business vehicle, and asking us to recommend some of  the best Web 2.0 networking tools. Unfortunately, that's the wrong question to be asking first.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Old Media vs New Media</title>
		<link>http://www.trivera.com/wordpress/old-media-vs-new-media</link>
		<comments>http://www.trivera.com/wordpress/old-media-vs-new-media#comments</comments>
		<pubDate>Tue, 03 Feb 2009 22:20:26 +0000</pubDate>
		<dc:creator>Tom Snyder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://trivera2008.trivera.com/wordpress/?p=39</guid>
		<description><![CDATA[An observation from a guy who spent 13 years in radio business, and now has spent 13 years in the Internet business Old media is about marketing – New media is about connecting. Old Media is about displaying – New media is about embracing. Old Media is about promoting – New media is about engaging. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Web 2.0 and Your Business</title>
		<link>http://www.trivera.com/wordpress/web-20-and-your-business</link>
		<comments>http://www.trivera.com/wordpress/web-20-and-your-business#comments</comments>
		<pubDate>Tue, 03 Feb 2009 22:19:32 +0000</pubDate>
		<dc:creator>Tom Snyder</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Milwaukee]]></category>
		<category><![CDATA[Search Engine Management]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://trivera2008.trivera.com/wordpress/?p=36</guid>
		<description><![CDATA[We received this question in an email this morning: Q: We recently got some inaccurate and unfair press coverage, and that coverage made it to the Web. Because of the way the Web and search engines work, when people Google our company, we come up, but the rest of the results page is full of [...]]]></description>
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