Trivera President/CEO Tom Snyder was quoted in an article on how the local TV stations are using Social Media.  Journal Sentinel Columnist/blogger Duane Dudek interviewed Tom for his opinions on how Milwaukee’s local TV stations are using Social Media, and he published those comments, along with a sidebar article about how businesses should use Social Media in the April 21st print edition of the Milwaukee Journal Sentinel, as well as online on JSOnline.com.

• Local broadcasters reach out to audience a tweet at a time

• Rules to Tweet By

• Tom Snyder’s Response to the Article

• WISN takes issue with social media opinion

Old met new as Trivera Interactive used Social Media to draw over 60 people from all over Southeastern Wisconsin to a Tweetup at their new office location in Menomonee Falls. Trivera is a  marketing firm that helps clients connect with their customers using Internet technology, including Web design, e-commerce, E-mail marketing, Search Engine Optimization and Social Media.  Tweetups and Foursquare check-ins  represent two of the newest tools in a company’s internet marketing strategy.  So it seems ironic that the latest in cutting edge marketing and technology would bring so many people to their office in one of the oldest buildings in the area, the restored 119 year old Mill Building in Menomonee Falls Historic Village center.

Tweetups are a phenomenon where people who have used Twitter to get to know virtually everything about each others’ interests, careers and personal lives online gather to meet face to face, some for the very first time. And when they get there, Foursquare allows them to “check in” at those locations and earn points, badges and other awards for doing so. The most checked in location on Foursquare in Milwaukee is Mitchell International Airport, averaging hundreds of check ins per month.

Trivera’s event was publicized exclusively on Twitter, with Trivera using Twtvite.com to disseminate the details of the event, allow people to RSVP, and even print out name tags for the event. In turn, fans of  Trivera, and the event sponsor/caterer Street-za Pizza, spread the news through their own social networks. Over half the people who came to the Tweetup also checked in on Foursquare, making Trivera a “trending location”  on the Foursquare Web site.

While Trivera often recommends Tweetups to their clients as a business tool, and has participated in several others’ Tweetups, this was the first time they held one for themselves.

Trivera’s Web development client roster includes dozens of well-known names, including US Cellular, Strattec, Frabill Manufacturing, Regal Ware, Usinger’s and Halquist Stone. Trivera also has done Social Media training and strategic planning and execution for Mitchell International Airport, Frank Mayer and Associates, the Metropolitan Builders Association and several political campaigns.

See a photo gallery of the event at http://www.trivera.com/tweetup

In addition to running the day to day operations Milwaukee’s Trivera Interactive, founder and CEO Tom Snyder has recently also been tapped by a plethora local businesses and organizations as a speaker.

Here is a list of just some of the presentations Tom has given in the past few months:

• The What, Where and Who of Your Brand on Social Media – NonBox Winter Marketing Summit.
• Optimizing and Integrating Social Media into Your PR Campaign – Milwaukee Likemind
• Your Web fitness Checklist – Metropolitan Builders Association
• Web Marketing – MBA Business Management Symposium
• Web 2.0 and Your Business – Milwaukee Education and Training Organization

If you’d like to have Tom speak at your event contact us at 262-250-9400 or

You can now read Trivera Founder and CEO Tom Snyder’s informative and opinionated writings at SohoBiztube. Tom has been asked by that publication to contribute an article every month on Web best practices for business.

SohoBizTube magazine features articles from and profiles about entrepreneurs and business leaders. The online version is a social-media powered portal that facilitates brand spokespeople to network and promote their brands.

The inaugural articles were a three part series on selecting the right Web services vendor. Tom has also written articles there on email marketing and Social Media. In addition to the articles appearing online at sohobiztube.com, the articles appear in the printed version, available for free from local businesses and newstands around the Metropolitan Milwaukee area (including Trivera).

Tom’s articles can be viewed here:

• Picking the Right Web Developer Pt 1
• Picking the Right Web Developer Pt 2
• Picking the Right Web Developer Pt 3
• The 10 Commandments of Social Media