Participation in Social Media is not optional… you are participating whether you choose to or not. Conversations about your brand are happening with or without you. With Twitter. Facebook, Foursquare and YouTube, along with sites like Yelp and TravelAdvisor, Social Media is bouncing your brand reputation around the market like a beach ball at a rock concert.
The only way to maintain any control at all is to actively participate in the conversations yourself.
But like SEO, Social Media is not a bolt-on. It can only be properly executed as an integral part of your marketing strategy by the people who helped develop that strategy. So Trivera's typical approach to your Social Media program includes:
- Corporate Strategy and Policy Development
- Campaign Execution and Management
- Custom Facebook and Community Application Development
- Employee Training
Just like we were at the forefront of the Web, so we are with Social Media, producing Social Media University-Milwaukee, the first regional Social Media training event for businesses in 2009, and again in 2014.
As the area's leading experts, Trivera's team is frequently featured in the media and at local and regional events and workshops.