As the Web becomes more tightly woven into our lives, manufacturers continue to develop new ways for people to easily connect to it. Netbooks, tablets, and Smartphones are now the lifeblood for info now - on the go. To meet that need, but still reinforce the bond that brands have with customers, most sites now need interfaces designed for mobile devices, or even downloadable apps installed on those mobile devices.
“Responsive web” is the latest fixation among the creative class, whereby a website automatically changes its appearance to fit the screen of monitors, tablets and smartphones. While intriguing, that approach ignores the fact that those accessing a site via mobile devices may also be looking for different content and functionality. So the Trivera approach first determines why people are using a particular device to access the site, and then we recommend the proper approach: apps, responsive web, separate sites for each device that might access the site…and the ability for the site automatically detect and serve up that experience for the specific device… or a combination of any of the above. And because we have experience with all those approaches, our solution is based on your needs, not just a limited skill set.
Trivera customer Mitchell International Airport has launched its mobile site and USA Today has taken note... You should be, too!
Trivera not only understands the best practices in this emerging field, as a market leader; we’re helping to create those standards.