Digital Marketing Strategy

Tactics without strategy is the noise before defeat- Sun Tzu 

web development

While true for thousands of years, it is especially true when it comes to your digital marketing plan. Website development, Social Media, Organic Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Content Marketing and other digital marketing efforts are all just tactics. Without a solid strategy to guide those efforts, very simply, they will never help you achieve your goals.

Every Trivera engagement begins with a deep dive to help us understand and define your brand, and then build a strategy that achieves your brand and business goals. The process identifies every aspect of your brand and your target audience so we can create a tactical plan to attract, engage and convert that target audience, and create the ROI to make your digital marketing plan an investment to be leveraged, rather than an expense to minimized. The remaining months of an annual service agreement take an agile approach to execute the tactics

Our proprietary discovery process includes: 

Brand Positioning Exercise - to define your target audience and your brand's differentiator, discriminators, principles, essence and value proposition.
Identification of your Success Goals - to create a target for what you expect your digital marketing metrics and key performance indicators to be. 
The Strategic Plan - to outline the efforts necessary to reinforce your brand and produce a measurable return on your marketing investment.
 
The process will result in a fresh and energizing understanding of your brand, target, messaging platform and company essence - all emerging from the brand positioning exercise we’ll conduct with you. You'll get our recommendations on dos and don’ts for your digital marketing strategy - with brand essence, business goals and ROI in mind. We'll provide a clear picture of what is possible - and what is not - given your annual budget. 
 
After that, tactical plans based on your needs and budget will be executed in a strategic order. Whether the first step is a new website, a more efficient SEO/PPC/Digital Advertising plan, a focus on Social Media, Email Marketing, Content Marketing, PR or even traditional advertising or direct marketing, each phase will begin with its own mini discovery, research and detailed plan that details the work we'll perform for you, and once executed, the ongoing measurement, analysis and improvement of the each plan's performance using the key performance indicators and goals set out in the discovery process.

The Trivera approach to your success is not an event or just a website. It is a startegic partnership, dedicated to creating measureable success for you over the long haul.