Digital Marketing Strategy
Tactics without strategy is the noise before defeat- Sun Tzu
While true for thousands of years, it is especially true when it comes to your digital marketing plan. Website development, Social Media, Organic Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Content Marketing and other digital marketing efforts are all just tactics. Without a solid strategy to guide those efforts, very simply, they will never help you achieve your goals.
Every Trivera engagement begins with a deep dive to help us understand and define your brand, and then build a strategy that achieves your brand and business goals. The process identifies every aspect of your brand and your target audience so we can create a tactical plan to attract, engage and convert that target audience, and create the ROI to make your digital marketing plan an investment to be leveraged, rather than an expense to minimized. The remaining months of an annual service agreement take an agile approach to execute the tactics
Our proprietary discovery process includes: