Why Build Now

In a down housing market, Home Builders need all the help they can get. With a collaboration between Milwaukee's, Metropolitan Builders Association and Trivera, that help came in the form of a Web site.WhyBuildNow.com was created to showcase the many reasons why there is no time like the present to build a new home.

The campaign and the Web site design both amplify on each of 7 reasons to buck the tide and build a new home include by including vignettes from everyday people telling their stories, promoting local seminars, displaying press releases, and news stories. The MBA chose from Trivera's powerful array of built-in administrative tools to empower themselves to keep the site updated and compelling. A blog and an "in the news" section keeps the site fresh, a "sponsors and partners" area gives selected MBA members greater visibility. And a video "walk-on" on the home page has an MBA spokesperson actually appear to articulate the message.

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