Kraft Foods

Kraft Foods is a innovative competitor in the global food and beverage industry. Kraft Foods, through its subsidiaries, Kraft Foods North America Inc and Kraft Foods International Inc., have operations in 68 countries with products sold in over 150 countries. The Nabisco brands were integrated into the Kraft Foods business worldwide in the year 2000.

Strategy

Kraft needed a complete print invitation and web survey tool package to gain valuable insight into how the public was using their Nilla Wafers products.

Design and Technical

Trivera designed and oversaw production of invites to the survey that were added to a "Taste of Home Cooking School" goodie bag mailing sponsored in part by Kraft Foods. The invite includes a login and the nillasurvey.com internet address. The four month long online survey gathers customer data results of 11 survey questions and sends that data to Kraft via secured encryption on a bi-weekly basis. An executive summary of the survey results is then furnished with a complete data file to Kraft at the end of the survey period.

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