ATL (formerly Ad Tape & Label Co) in Menomonee Falls, Wisconsin specializes in the production of labels, custom die-cut components, direct mail and disposable medical devices. Their facility, internal quality management system, and personnel have all successfully passed dozens of audits, so quality is at the heart of everything they do. When they determined that their Web presence needed an update, it was only logical that they would select a Web development firm with that same commitment to excellence. ATL used Trivera's expertise and past body of work help influence their decision, but as their project unfolded, it was Trivera's world class project management process that convinced them they had made the right choice.
Trivera's solution for ATL's new site required a branched Web presence that presented their three different divisions as separate URLs for Search Engine Optimization purposes, but still allowed the entire presence to navigate as a single site with a consistent visual identity to maintain their brand. In addition to this important SEO element, we also gave the ATL team the ability to manage areas of their site with a collection of powerful tools. They can add their own news articles and press releases, manage white papers and other documents for publication, configure custom access to their clients to a browser-based file transfer application and administer their employment opportunities using Trivera's integrated Jobs Module.
ATL President Don Dobert is famous for his humorous and inspirational quotes - known as "Donfucius Says." Trivera expanded upon the ability he had to add those quotes to the previous site by providing him with a full featured Blog on the new site. Known as the President's Corner, this area contains a daily Donfucius quote, as well as regular blog entries to keep site visitors informed with all the latest wisdom in this ever-changing industry.
ATL currently is engaged in a successful ongoing relationship with Trivera to get them, and keep them, ahead of their competitors in the search engines.