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Troy Research Case Study

Strategy

A National Media Research company felt that the traditional methods of gathering research were all too slow, expensive or unreliable. To help them gain a competitive edge on their competitors, Troy Research contacted Trivera to help them become one of the first research companies in the world to harness the power of the Internet for sophisticated market research.

Technology and Design

The pilot test was a research engine to carry out online surveys for radio stations who wanted to determine which songs their listeners were familiar with, which ones they liked and which ones they were tired of hearing. Subscribing radio stations can administer their music tests to select the songs that will be tested (complete with RealAudio song samples in case the participants don't recognize the song by its title). They can also configure an open text question so they can poll listeners for feedback on something about their programming. Once the test is configured, the site sends out an e-mail to people who have volunteered to participate in tests notifying them of the new survey. State of the art security prevents people from taking each test more than once (to keep anyone from "stuffing the ballot box"). Results are viewed by subscribing radio stations by sets of graphs and tables, and can be configured to show specific demographic results. The site is located at Radioresearch.com.

Following the success of the radio research engine, Troy Research has expanded their research capabilities into the world of television and movie research. Other new functionality includes online focus groups and other perceptual testing.

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