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Simplicity Case Study

Simplicity Manufacturing is an 80-year-old Midwestern company that produces commercial and residential Lawn and Garden tractors. Simplicity also owns AGCO and Massey Ferguson, who also manufacture lawn mowers; Ferris Industries, a manufacturer of commercial lawn mowers, and Giant Vac, the outdoor power equipment industry's leading supplier of leaf and debris handling equipment. As a leader in their industry, they sought an interactive agency that was a leader as well.

While working with other developers over the years, the Simplicity marketing team kept a watchful eye on Trivera, to assess whether Trivera was a qualified firm with long-term viability. Shortly after Simplicity purchased Giant Vac, Trivera was offered the opportunity to demonstrate its capabilities and service on the Web site for their new acquisition. So pleased was Simplicity that the decision was made to use Trivera for all their companies Web site initiatives.

Strategy

As an established brand with an extremely high quality identity, the Simplicity, Massey Ferguson, AGCO and Ferris Industries sites all required great attention to graphical detail. In addition to public Web sites with consumer level product information and dealer locators, Ferris and Simplicity also provide dealers with extensive product information and technical specifications.

Design and Technology

Extensive use of Flash has added tremendous impact to the Simplicity site, and robust back-end programming powers a user-friendly dealer locator. All the sites are in the process of being migrated to the Trivera hosting operation, and additional functionality is planned after that move.

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