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Miracle Homes Case Study

In a very short period of time, Tom and Jacquie Hignite have gone from dissatisfied new home shoppers to the owners of the most successful new home builder in Southeastern Wisconsin. Their explosive growth has resulted in their recent ranking as the third largest residential construction company in the Milwaukee area. With plans to expand into the Fox Valley and other Midwest metropolitan areas, it is only a matter of time before they dominate the region.

Strategy

Mr. Hignite’s growth is a testimony to his extreme dedication to meticulous quality, a characteristic he also possessed in his previous career as a marketing director. So it only follows that he would require the same high standards for all of his marketing materials, including his Web site. To say that Miracle Homes is a demanding client is not meant to be critical… quite the opposite. It was Trivera’s need to meet those standards that made this project such a tremendous challenge. And it was Trivera’s ability to fulfill those standards that made the Miracle Homes Web site a tremendous success.

Technology and Design

Everything that someone shopping for a home builder looks for is found at miracle-homes.com…company information, floor plans, elevations, differentiating construction philosophies, maps and hours for models, and much more. Future extranet features for a customer-only area are being kept secret for competitive reasons.

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