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Falk Case Study

The Falk Corporation, headquartered in Milwaukee, Wisconsin, is a world-leading manufacturer of industrial mechanical power transmission solutions and has long been America's leading producer of industrial gear drives and shaft couplings. Falk has 900+ distributor locations and production facilities in the U.S., Canada, Mexico, Brazil, and Australia.

Strategy

The Falk Corporation web site had an abundance of content, but needed a world-class design and an intuitive navigation structure to bring Falk's internet presence to a level that would reflect its principal standing in international industrial markets.

Design and Technical

Trivera brought Falk's already effective print marketing identity into the new site's design and feel. The existing site was reworked by introducing a fixed width non-frames template and reformatted by reworking style sheets already built into the site, bringing new life to the substantial content with relative ease and, consequently, a minimum impact on marketing budgetary constraints.

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