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Eaton/Durant Case Study

The Eaton Corporation is a Fortune 500 company with strengths four industry-leading segments: Fluid Power, Industrial and Commercial Controls, Truck and Automotive. The Durant Products division is a leading supplier of industrial counters and controls that has been in business since 1879. Durant manufactures a full range of industrial controls, digital panel meters, production monitors, process controls, and provides contract engineering and manufacturing services for custom controls.

Strategy

Durant is a Trivera client partner who takes great pride in the high quality and durability of their products. Exacting corporate standards required the site redesign strictly adhered to the strong continuity of the Eaton family of sites

Design and Technical

The corporate standards made the design part of the project simple. Design direction, layout, color selections and graphics were all determined by Eaton corporate. The challenge came with the back-end functionality required for the site. A dealer locator, e-commerce, a product search and a site search engine were all necessary components of the site, and had to be built from the ground up to run on Trivera’s hosting platform. Fortunately Trivera’s staff of creative technologists was easily able to design, develop, test and launch all the necessary functionality.

As Eaton’s corporate standards change, watch for a re-engineering of the Durant site design and architecture.

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