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Adkins Collectibles Ltd. Case Study

The mission, rescue a Web site that had fallen into a state of indifference and disrepair and make it relevant once again. To accomplish this, Trivera gave the site new e-commerce functionality, second generation navigational intuition and design that is responsive, customer friendly and above all, conducive to inceased sales and a high level of customer satisfaction.

Strategy

Given its condition at the time, it was clear that the new site would require complete re-thinking of the informational architecture. While cost conscious, the client still required a smartly designed site, one that met their needs and most importantly, the needs of their customers. After learning a great deal about die-cast aluminum models and the customers who buy them, Trivera began the redesign of a site that was soon to become one of the most highly trafficed miniature car and truck sites on the Internet.

Technology

With over 500 products, this ambitious e-commerce site is easy to navigate and customer friendly. A constantly evolving site, Adkins Collectibles undergoes frequent content area enhancements and updates. The Web site features several product areas and a catalog order form for less Web savvy customers. A content rich site, the Hot Wheels® area alone has ten separate hyperlink sub-areas. With a Matchbox® area and a Protector-Pak™ product line, this site meets the needs of even the most discerning collector. The site was also built to be completely self-administrable, meaning Adkins Collectibles can change, add or delete text and images at will. The site also contains a Web based e-mail list manager, enabling Adkins to send out their weekly "Toytalk" newsletter to a huge subscriber base.

One of the most popular features of the site is their Sunday Night Garage Sale, where Adkins blows out special, overtstocked and one-of-a-kind items.

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