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New Clients and Projects Mean Trivera is Hiring!

A recent influx of new projects from existing clients, inlcuding MTMI, Dental Associates, Extrusion Control Systems and Perlick, combined with a huge number of new clients, including Badger Meter, Herzing University, Berghammer Construction, Krete Industries, Accunet Mortgage, K&S Tool, Phoenix Products, Paramount Prosthetics, Skylands Capital and TixSwitch, Trivera has openings for a Back End PHP Developer and a Designer/Front End Developer.

The descriptions of the opportunities can be found on the employment page of our website

Yikes! What's Up With Your Website?

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The amount of stuff wrong with the average company website is flabbergasting. And I'm not just talking about those free DIY websites. Or the ones designed by low cost, low talent developers. Or even the ones that some agencies pretending to understand digital best practices charged way too much for.

As someone whose job it is to stay on top of current industry best practices, I can tell you that the rate at which the criteria changes is often overwhelming. And so, I'm even talking about the sites that solid firms like Trivera may have built for you a year or two ago.

Thus the need for regular, in depth site audits. If done correctly, those audits take a look at the following barometers of website health:

1.) SEO. The algorithms that search engines use to determine whether a site comes up on page 1, 10, or not at all, change weekly. While Google uses dozens of specific criteria to determine where your site comes up in searches, the overarching consideration that it uses now is whether or not people "like" your site. A significant number of people who come to your website may not.

A professional site audit will help identify the things that may be preventing you from getting the SEO rank you deserve. Correcting those issues will be the key to appearing above the fold on page one, the only place where meaningful click-throughs happen.

2.) Content. Your website communicates specific things to specific site visitors. To human visitors, it provides the necessary information to reinforce your brand's value proposition, spoken in a voice that reflects your brand personality. To the indexing spiders the search engines send to your site, it gives them information they need to determine whether or not your site will come up when certain keywords are searched for. The trick is crafting content that will do both.

A professional site audit will evaluate the effectiveness, readability, clarity, necessity, depth and formatting of all your content (text, graphics, tags, video, and supporting files).

3.) Page Design and Layout. People have conscious and subconscious expectations of what every website needs to have, and where...and how...it needs to be displayed. If it’s not right, they won't like it. It's bad enough that Google will penalize you for that, but even worse, if people do find your website, they'll be less likely to do business with you.

A professional site audit will help identify whether your site measures up and what needs to be done to build and strengthen your brand relationships.

4.) Device-Dependent User Experience. With mobile device web usage predicted to surpass desktop/laptop usage, it's critical to have a user experience that is equally rewarding and easy to use for all your visitors regardless of device. Just scaling your desktop site to display on a smartphone with navigation too small to read on tiny displays and buttons designed for mouse clicks, not fat fingers, drives mobile visitors away.

A professional site audit will tell you if you're getting, and capitalizing on, the amount of mobile traffic that you should be.

5.) Conversions. The goal of your website is to attract and convince potential customers to do business with you, and if possible even facilitate the transaction. A website that makes your brand hard to identify, your message unclear and transactions hard to execute prevents that.

A professional site audit identifies those barriers and obstacles so they can be removed, allowing your website to be a revenue generator, and not just an expense.

6.) Security Vulnerabilities. The web is teaming with hackers and crackers who find their identities (and their fortunes) in locating and taking advantage of websites they can exploit. Their methods include creating fake login screens to steal credit card, bank and personal info, and even using those hijacked sites to send the thousands of spam emails that send the unwitting there to be fooled

A professional site audit will be able to gauge how likely your site is to be used to trick people into using your site to give their money to crooks.

These are just some of the items that a professional site audit does for your digital presence. Just like it's impossible to effectively proof-read your own copy, it's also impossible to perform a complete and effective audit on your own site. Site audits are one of Trivera's core competencies. Virtually every site can use a talented set of eyes like ours to take a look at it through the above lenses, say "yikes," and get it on the road to success.

Let us know when we can take a peek at yours.

James Benz Becomes Newest Member of Team Trivera


KDF_3496-1b.jpgTrivera is excited to announce the latest addtion to our team, Design and Usability Specialist, James Benz.

James has been designing websites, print collateral, tradeshow displays and just about everything in between since the very early days of the internet. A 1997 graduate of UW-Milwaukee with a BFA in Graphic Design, he has witnessed many standards and trends come and go. By developing networking relationships with several marketing agencies, James has had the opportunity to design for many national clients: including Whirlpool, Maytag, Milwaukee Tool and H&R Block to name a few. Just like Trivera, James has also won an award from Graphic Design USA in the category of Interactive Design.

Prior to coming aboard, James was Creative Director for Sunant Interactive and Top Floor Technologies.

Away from work, family comes first for James. He loves spending time with his wife and 3 children doing literally anything. On a typical night it’s not unusual to find James playing Barbie’s with his 9 year old daughter, and then 15 minutes later wrestling with his 2 older boys. He likes to relax and blow off steam by training in Muay Thai (kickboxing), fishing, and riding his blacked-out Harley. Just don’t make the mistake of talking music with him. A Rock & Roll historian (more like fanatic) since a very early age, he could literally talk for hours about Rock & Roll, past and present (and if he ever gets into music mode, feel free to sneak away – he’ll probably keep talking anyway and won’t even notice).

Date Set for Social Media University 2014

SMUM2014-logo.jpgIn the summer of 2009, Trivera produced Social Media University, the very first conference of its kind in Milwaukee. Nearly 400 marketers, business owners and agencies gathered at the Italian  Conference Center to learn about this potentially powerful, but still relatively unknown marketing vehicle. Now 5 years later, experience has replaced theory, and reality has eclipsed the optimism. Still a leading authority on Social Media, Trivera presents another daylong event on June 11, 2014 to educate and inspire the market about the importance of all aspect s of social media in your marketing and business strategy.

DSC_6725.JPGThis year's event will be held at Potawatomi's Woodland Dreams Ballroom and Expo Center on 17th and Canal St.  Centrally located, the facility provides easy access, more room, and free parking for attendees.

Just like last event, the focus will be on providing you with practical hands-on knowledge from experts who are in the trenches helping real businesses and organizations just like yours, to successfully use Social Media as a marketing and business tool with the insight of 5 years of hands on experience  Several speakers have already been confirmed on a wide array of topics:

  • Tom Snyder (President, CEO, Trivera) - Social Media 5 Years Later - Strategy is Still The Key
  • Christina Steder (President, Clear Verve Marketing) - Integrating Traditional and Social Media, Not Only Possible but Necessary
  • Wayne Breitbarth (Author) -  LinkedIn, your B2B Social Media Secret Weapon
  • Christopher Graham (Digital Media Specialist, Potawatomi Bingo Casino) - Managing and Measuring Your Social Media Efforts
  • Paul Stillmank (President and CEO, 7 Summits) - Business Benefits of Building Internal and External Online Communities
  • Michelle D'Attilio and Jeanette Pham (Sosh) - Creating and Maintaining a Social Media Editorial Calendar
  • Chris Remington (VP Business Development and Client Strategies, Trivera) - Keeping Your Website Relevant in a Social Media World
  • Katie Fleming and Cory Ampe (Trivera) - How Social Media impacts Your Position in the Search Engines


Other sessions will include the latest techniques to help you understand and leverage Twitter, Facebook, Foursquare, YouTube and Pinterest (presenters to be announced).

DSC_6857.JPGA panel discussion will reunite members from  the  similar panel of  five years ago and add a few others to share the secrets to the successes they have achieved as Social Media...and their business paths...have evolved over the last 5 years. Panel members include: Joe Woelfle (Blatz Liquor, now State Farm Insurance), Joe Sorge (Founder of AJ Bombers and now President  of -  Hospitality Democracy), Scott Baitinger (Founder of Streetza Pizza, now CMO at Verlo Mattress Factory Stores), and Leslie Rivers (Marketing Associate- Milwaukee Ballet).

Rounding out the day will be an afternoon keynote from a digital strategist from a brand you know and trust ( to be announced shortly).

A variety of exhibitors will have booths to showcase their products and services. And the day will be capped off by a networking reception with cash bar.

DSC_0855.JPGTickets are $139, ($129 if 3 or more from the same company register at the same time) and include continental breakfast, lunch, snacks and beverages. Because some speakers are yet to be announced, we're offering early bird registration tickets at $119 each till March 31st. Register at SocialMediaMilwaukee.com

The first Social Media University Milwaukee sold out. Buy your tickets early to reserve your spot. Don't miss out! Follow @GoSMUM on Twitter, or find Social Media Unversity - Milwaukee on Facebook.

Cory Ampe Joins Trivera

bio-cory-opt.jpgCory Ampe has joined the Trivera team as Client Services Director.  

Cory has worked in marketing for more than 16 years. Prior to coming aboard, she was most recently at Trade Press Media Group, and before that, Fullhouse Interactive.

Cory began her career as a magazine editor where she honed her writing and storytelling skills. On the client side, she's worked for a large financial institution, a satellite-based internet infrastructure service provider and a business-to-business media company. In her agency work, she worked with clients of all sizes -- from non-profit NGOs to leading brands such as Johns Hopkins Medicine and Miller Brewing Co. -- to bolster brands and engage and convert coveted audiences.

When you trust Trivera for your digital marketing success, Cory will be your point of contact for the time your project is in our pipeline, and beyond. 

As Trivera's client services director, she will lead your project kickoff meeting, act as your advocate to our production team and be the voice of your weekly progress calls till project completion.  Leveraging her deep experience in branding; strategic communications planning; email marketing; advertising; social media; content marketing; SEO/SEM,  Cory will also develop and present the monthly ongoing reports that will help you analyze and improve the performance of your marketing efforts,

When not at Trivera, Cory is having fun with her daughter Darla (age 4.75) and son Louis (age 17 months). She enjoys camping, cooking, movies and listening to music. Shortly after graduating from UW-Milwaukee, Cory moved to her second-favorite city, Baltimore, where she worked for a boutique advertising and marketing agency to support her relentless pursuit of film director John Waters. Cory returned to the Milwaukee area in 2004 to marry Trivera Interactive alum Jeremy Ampe. She has remained a friend and fan of Trivera since her first encounter with the company and is thrilled to now be an official member of the team.

Trivera Turns 18!

happy18thbirthday.jpgRegardless of our age, we all celebrate our birthdays every year. But, there are a few birthdays that mark milestones.  Sweet 16 marks a passage to the age where one can drive a car. 21 is when one is legally allowed to consume alcohol. 30, 40 and 50 are often marked with black balloons and taunts of being over the hill. I'm facing...gasp...my big 6-0 in February (or as I've chosen to call it, my second 30th birthday), but I digress.

One of the most special birthdays is the 18th. It marks the passage from youth to adulthood. You're reckoned by society as wise and mature enough to vote, get married without parental consent, and serve your country in the military. 

Today, Trivera celebrates our 18th birthday.  Back on January 16th, 1996, we became one of the very first...and one of only a handful of...web design and development agencies in Wisconsin.

At the time, Internet Explorer, Chrome, and Safari didn't exist, just Mosaic and Firefox's predecessor Netscape. There was neither a Google nor a Bing  - the top search engines were Alta Vista, Excite, Lycos, Webcrawler and Infoseek. There was no eBay, Netflix or Wikipedia.  Joomla!, Drupal, Wordpress and Concrete5 were all years from being born. Email marketing and Social Media didn't exist. Nor did Digg, Tumblr or even RSS. Smartphones, mobile devices, tablets, iPhones and iPads hadn't been invented. Pinterest, Foursquare, Twitter, Facebook, YouTube or even MySpace? Not even on the drawing board! There was no broadband or wifi - internet connections came via a slow dial-up modem.  And 87% of all businesses polled in a survey said that the web was a fad, and they would never have a need for it. Ever. 

Our name back then was Websight Solutions, and our tagline was "web sites with vision." Fitting because back then, anyone who was doing anything on the web had to be visionary. Jeff Bezos had just started Amazon.com. Jerry Yang and David Filo had just incorporated Yahoo!. Craig Newmark had just launched Craig's List.

And there was us.

But we convinced Usinger's, Mitchell Airport, and FrankMayer and Associates to take their first leap onto the web. In those early years, our other early adopters inlcuded Aurora and Ministry Health Care, Holy Hill, the Marcus Center, Milwaukee Harley-Davidson and Mustela. Since then, we've been proud to have also helped other noteworthy locally-based brands like Potawatomi Bingo Casino, Strattec Security Corporation, Simplicity, Perlick and Dental Associates, as well as national brands like Motorola, Lotus, Frabill, and Panasonic.  We just started working on Frank Mayer and Associates' 43rd project, and are just wrapping up Mitchell Airport's 30th. In a few weeks, InvestorsBank becomes the most recent member of the Trivera story with the launch of their new site

Despite the fact that over 18 years we've seen the web go from infancy to youthful exuberance and on to a mature and necessary component of every business' marketing arsenal, for most marketers, how to make it work is still is a mystery. So we've been honored to have hundreds of other clients ask us to help them figure it out. Some big,  some small, some household names, others obscure to all but their niche customers.  But the one thing they all have in common is that they needed someone to help them navigate through the rapidly evolving, and quite confusing world of digital marketing, web design, e-commerce, email marketing, search engine marketing, Social Media and mobile, and they chose to trust us, originally as Websight Solutions, then as wirestone, and now for the last dozen years as Trivera.  

2014 will be a year of bold new plans: new customers, new partners, continued expansion, and the 5 year reunion edition of 2009's Social Media University. So Happy Birthday to us! Thanks to our awesome clients for their years of support, and our awesome team members who helped us earn that support. As we blow out the candles on our birthday cake, our wish is for another 18 years of success for us, but more importantly for all our clients because they've given us the opportunity to help them succeed.

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The New Trivera Website: Responsive, Parallax and Feature Rich

Trivera Site CaptureAsserting its position in the market as a leader in the digital marketing space, Trivera has launched its brand new website. The new site incorporates many of the features it has been recommending that customers incorporate into their own sites.

The biggest, and most obvious feature is a fully responsive architecture and design. That concept provides visitors an experience where all site elements and content are automatically formatted for the specific device they're using. While desktop users will see a website optimized for a full width monitor, tablet users will see the elements readjust to optimally, fit their display, even as they go from landscape mode to portrait mode. The use of retina images provides viewers with iPads photos and graphics in stunning resolution. Visitors on smartphones will see the navigation change to a style that better accommodates finger taps instead of mouse clicks. Phone numbers and addresses take advantage of mobile functionality and while images are resized to take up less of the display, text sizes are scaled to provide greater readability.

The home page features an example of parallax scrolling, where layers and the background scroll at different rates to create a three dimensional effect. While some sites use the effect to create an entire website that parallax scrolls from the top of the home page, the Trivera site chooses the more subtle use of the effect to avoid the damage to Search Engine placement that the other approach produces.

Years of blogs were imported into the new site, a project that was more difficult than it may appear. The previous site used Digitalis as the main site Content Management System, and used Wordpress as the blog platform. Both the site and the blog for the new site reside in a single implementation of Concrete5, made possible by Trivera's technical team performing a major re-programming of that platform's blog to include many of the Wordpress functions that bloggers rely upon.

The site makes extensive use of Concrete5's native functionality to display and rotate team and office photos.

Social Media plays a large part in the new site, with social feeds from Trivera and team members' Twitter, Facebook, Pinterest, LinkedIn and RSS feeds displaying on the home page and an expanded "Notebook" section. Blog posts contain social sharing buttons, and links to Trivera's Social Media profiles display on every page.

The website represents a quantum leap from the previous generation of website development and showcases a lot of the features, functionality and forward thinking that Trivera offers its clients.

Bob Sabinash Returns to Trivera

Bob SabinashThe newest member of Team Trivera also has the honor of being one of the oldest. After an 8 year stint at Northwoods Software, Bob Sabinash comes back to the same company he spent 6 years at a decade ago, as Trivera's Vice President of Business Development.

"Over the years, we have had several employees who were literally the heart and soul of our company, but had the opportunity to explore new opportunties. We are more than delighted to have one of them back," said Trivera President and Founder Tom Snyder. "Bob was an incredible business development specialist when he was here last time. With 8 more years of market experience, he brings even more potential...and a fresh perspective...to our team." 

Bob joins Director of Client Strategy and Business Development Chris Remington to identify companies and organizations who can be helped by Trivera's smart design and creative technology solutions, craft strategic service offerings and get those projects into Trivera's production pipeline. 

Says Sabinash "I am grateful to have been asked to rejoin the company at a very exciting time in its evolution, and I’m excited about the path Trivera is on."

Trivera recently announced plans to double in size in the next 12 months by adding a full compliment of marketing, advertising and PR services to their services, as well as adding Microsoft-based content management systems to their already robust array of Linux/Open Source solutions. 

Bob's philsophy of communication and education as key in the sales process dovetails perfectly with Trivera's. "Sharing what we do and why we do it, and asking questions, builds a solution set that fulfills the primary goal but also strategically and tactically sets clients on a path for success." Adds Sabinash. "I also believe in transparency and follow through in Customer Service."

You can reach Bob at bob@trivera.com or 262-250-9400.

Trivera is looking for a Web Designer

t_logo_sqTrivera is looking for a passionate, experienced Web Designer that can design compelling websites and user interfaces based on the right composite of client direction and current best practices for navigation, design and UX. While we have a deep bench of dedicated front and back end developers on our team, an ability to efficiently produce clean code using PHP, HTML and HTML5/CSS3, JavaScript and jQuery to integrate that design into Content Management Systems and E-commerce platforms is a plus.

If you are like us, you:

  • are a total team player, and love to collaborate with other professionals
  • take pride in your work and keep up on the latest techniques and trends
  • have an informed opinion and enjoy being a part of the creative and strategic process
  • are self-starting, detail-oriented, and passionate about building attractive websites and interfaces that work in all current browsers and devices
  • appreciate the fact we don't expect you to work evenings and weekends, but also aren't a "40 hours and out" employee.
  • are proud to be a part of one of the area's most prestigious, high profile and soon to be fastest growing agencies

QUALIFICATIONS:

  • Ability to conduct a thorough creative discovery with every client, and presell their design to the client before the reveal so the first comp presented to the client exceeds their expectations.
  • Proficiency in Photoshop
  • Strong knowledge of code (PHP, HTML5, CSS3, JavaScript, jQuery, etc.), and browser compatibility a plus.
  • Good understanding of CMS platforms is required (WordPress, Concrete5, and Magento are preferred).
  • Responsive and mobile production experience a plus
  • Excellent communication and problem solving skills
  • A team player who can engage enthusiastically and professionally with clients and staff.
  • Is comfortable with the concept of "tracking billable hours" and capable of accurately entering time in a project management system like Basecamp.
  • Can provide a portfolio proving an ability to create clean, professional design and web interfaces

This is a full time employee position that would require you to work on site in a crazy cool historic building in the center of Menomonee Falls, WI. We offer good pay and benefits, including health and life insurance, PTOs, staff birthday lunches, an amazing culture and we wrap up the week with the legendary Trivera Happy Hour, except when we're cutting out early on Friday for summer hours. We are a casual but focused work environment. If you have had the your fill of a soul-less corporate culture, and are looking for a fun place that is like family, this position is for you.

Email your resume to empinq@trivera.com with links to your professional portfolio, and tell us why this is the right position for you.

(Women and minorities are enthusiastically encouraged to apply!)

Trivera is Seeking an SEO Specialist

Trivera is looking for a passionate, experienced SEO specialist to join our growing team in our Milwaukee area office. In this role, you would take the lead on strategic search engine optimization practice for our clients, including analysis, keyword research, on and off-page optimization and reporting. At your direction, internal front-end web developers and system administrators will support you with on-page optimization. Project and Account Managers and other SEO/SEM team members will support your efforts by providing collaborative support.

You will need to have a strong foundation in SEO fundamentals, and be willing to match your expertise with Trivera's proven processes and "best in the market" philosophy.

If you are like us, you:

  • are a total team player, and love to collaborate with other professionals
  • take pride in your work and keep up on the latest techniques and trends
  • have an informed opinion and enjoy being a part of the creative and strategic process
  • are self-starting, detail-oriented, and passionate
  • appreciate the fact we don't work endless evenings and weekends, but also aren't a "40 hours and out" employee
  • are proud to be a part of one of the area's most prestigious, high profile and fastest growing agencies

Responsibilities:

  • Analyze, develop and execute multiple client SEO strategies and tactics
  • Manage workflow process of SEO deliverables:
    • Keyword Research
    • Provide On-Page optimization direction to developers
    • Build link acquisition strategy
    • Perform Technical and Competitive analyses
    • Reporting
  • Client presentation of deliverables
  • Function and flourish working with a talented team and great clients
  • Manage client expectations by educating them on best practices and overall education of SEO
  • Stay up to date and transfer knowledge of best practices and latest developments in SEO

Qualifications:

  • 3+ years of SEO experience
  • Previous digital agency experience preferred
  • Previous experience executing SEO campaigns for large brands / sites
  • Off-page SEO experience (strategy and execution)
  • Link acquisition, implications of social media on rankings
  • Experience with keyword research/data mining tools and competitive analysis
  • Knowledge of Content Management Systems and their impact on search (WordPress, Concrete5, Magento preferred)
  • Solid understanding of redirects, user-agent detect scripting, rel="canonical" tags, XML sitemap feeds and other related technical tactics
  • Previous link optimization / acquisition experience
  • Understanding of analytics software (SEOMoz, Hubspot, Google Analytics)
  • Content strategy as it relates to search and the consumer decision process
  • Excellent knowledge of search engine criteria / algorithm updates (Panda, Penguin)
  • Ability to manage and communicate SEO as a business strategy
  • Either be... or be willing to become...Google Certified

This is a full time employee position that would require you to work on site in our historic building in the center of Menomonee Falls, WI. We offer good pay and benefits, including health and life insurance, PTOs, staff birthday lunches, an amazing culture and we wrap up the week with the legendary Trivera Happy Hour. We are a casual but focused work environment. If you have had your fill of a soul-less corporate culture, and are looking for a place that is like family, this position is for you.

Email your resume and references to empinq@trivera.com

CBS58 Social Media Feature Includes Trivera President

packerscheerleader1-300x169.jpgAs the recent controversy regarding a Chicago Bear Facebook fan site bullying a Green Bay Packer cheerleader began to go viral, the news team at Milwaukee's CBS affiliate needed a Social Media expert to interview for their 10 O'Clock news. So to find the right person, they did what any self-respecting media organization would do: They Googled it. The search for Milwaukee Social Media Expert brought up Trivera on Page 1, position 1, and after a quick phone call, the reporter and cameraman were on their way to Menomonee Falls to interview Trivera's resident Social Media go-to guy, Tom Snyder.

542705_10200673998198617_1942508108_n[1]Trying to meet a tight deadline in the middle of a snowstorm, the crew didn't even have time to take off their coats, hats and mittens. That caused the realtime tweets and Facebook posts from the team in the office to be met with accusations that we don't pay our heating bills.

As the day had gone on the focus of the story shifted. Initially, the story was about a Fan Page featuring a photo and the subject of the photo getting hammered with vicious comments. The woman asked Facebook to remove the photos and the post n the grounds that it violated Facebook's anti-bullying rule. Facebook disagreed an refused to remove it. So the woman struck back with another Social Media tool: a YouTube Video. And the battle raged between the haters and the supporters, free-speech advocates and people who demanded that Facebook relent. Eventually even Mashable picked up on the story, and by the time the crew got to our office, the owners of the Facebook page removed the post.

P1015548The questions from the reporters focused on whether we felt that Facebook should have removed the post. Tom's answer framed the dilemma Facebook had by asking the reporters if they would remove a news story on their site if the comments to that story turned ugly. He felt that technically, the fan page owners probably had a moral responsibility to remove the vicious and hateful comments.

Social Media is admittedly sometimes very anti-social. Bullying goes on there constantly. Fortunately, as proven by this instance, those who are bullied can use the same tool to stand up to the bullies, and get an army of supporters to stand with them.

But once again, whether it's for bad or for good...or both...Social Media is a powerful tool, and in the right instances can create viral buzz for the good to win.

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Happy New Year!

HNY1213As we look back on 2012 we are thankful for all our clients, partners, staff and friends, making it one of the best of our nearly 17 years in business. You've helped keep us busy with so much to do that we haven't been able to blog, send email newsletters or finish our brand new responsive website.

But we did want to send a heartfelt message to thank all of you for putting your trust in Trivera!

In 2012 we've worked hard to develop and launch exciting digital projects. We welcomed some great new website design and development clients to the Trivera family:

  • The Greater Milwaukee Foundation
  • Racine Federated
  • Perlick
  • Bel Canto Chorus
  • Dental Associates
  • Evald Molding
  • Johnson Creek Smoke Juice
  • Amelishan Bridal
  • Genius Supply
  • Storage Systems Midwest
  • GA Precision Manufacturing
  • Husar's House of Fine Diamonds
  • M&M Office Interiors
  • Core Creative (Poblocki Sign CMS)

They all discovered for the first time the joy of working with Trivera's team of talented professionals with new website projects.

We also renewed our commitment to our long-standing client partners with new initiatives for:

  • Potawatomi Bingo Casino (SEO)
  • Mitchell International Airport (CMS)
  • Timmerman Airport (new website)
  • Strattec Security Corporation (Component Solutions website)
  • Usingers (Magento e-commerce upgrade)
  • Rego Consulting (new websites)
  • Zimmerman Investment Partners (hosting infrastructure upgrade)
  • ThermaSys/API Heat Transfer (SEO, API site migration, print marketing)
  • Heroic Media (new microsites)
  • Adelman Travel (CMS)
  • Axiom Properties (CMS and new property websites)
  • Casper Creative (George Webb website)

And thanks to them...and you...2013 will be even brighter. Watch for some exciting news from Trivera later this month as we add even more value to our clients' digital strategies and offer a wider and deeper array of services and skills to make your 2013 successful.

Here's to 2013 being a great New Year for us all!

Trivera Tackles the Elephant in the Room

team-giftsLike most companies, Trivera Interactive has embraced the holiday spirit – adorning our office with festive decorations, twinkling lights and even a handcrafted Mountain Dew tree. For our gift exchange this year, we decided to tackle the White Elephant in the room. Many of our employees had not previously participated in a White Elephant gift exchange which made this event even more entertaining.

rock-emWe followed the conventional rules of drawing numbers and allowing people to choose whether to open a new gift or steal one from a co-worker. The first gift stolen was an antique-looking key which doubled as a bottle opener and tripled as a wine corkscrew. Fantastic! Another popular gift was a singing, dancing, pudgy man holding a beer mug.

Hilarity ensued as we opened gifts such as a programmer’s “survival kit" complete with the oldest software possible, a Joomla shirt and a 6-pack of beer. I’m sensing a theme here …

my-hankeyEveryone ended up with gifts to cherish. You cannot put a value on used firefighter boots and a book about surviving the Zombie Apocalypse. You just can’t. And, one co-worker got the last laugh as I opened the final, unwanted gift, after all of my gifts were stolen. Yes, Kenny G.’s “Duotones" CD is the gift which keeps on giving. I was pleasantly surprised to discover the Best Buy gift card Tom had cleverly tucked inside the CD, however. So, all’s well that ends well.

fondueOur team had a lot of fun, countless laughs and we’ll be inviting the White Elephant back to our room next year.

Happy Holidays from Trivera!

Laurie Vogt
Search Goddess and Chief Fun Officer

Trivera Office - A gallery of Photos

Trivera Interactive is one of Milwaukee's oldest Web design and digital marketing agencies. We have an amazing space located in the historic Mill building in downtown Menomonee Falls, Wisconsin. Here are some photos of our amazing creative and collaborative space.

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Trivera Interactive - Serving Milwaukee and the world from the Mill Building.

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Trivera Interactive - The view from the loft

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The megadesk - Command and control for all Web site design projects

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Wall of Fame of Trivera Website design clients.

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Miss Muffett guarding Trivera's Icon wall.

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Trivera upstairs small conference room

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Trivera - Website design...and air hockey...happens here.

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Inside Trivera's small upstairs conference room

Laurie Vogt joins Trivera Interactive

Trivera Interactive has hired Milwaukee agency veteran Laurie Vogt to head up the digital agency's rapidly growing Search Marketing operation.

"The constantly changing and increasingly competitive nature of Search Engine Optimization gave us an opportunity to create an opening for the best SEO/PPC person in the area and bring them aboard," says Trivera founder and President Tom Snyder.

"We have a great team of strategists and technologists who have already been doing a great job helping our clients achieve great results using Search Engine marketing. With Laurie, we now have the leadership and experience to bring it all together and make our offering greater than the sum of its parts."

Vogt will facilitate the development of strategic Pay Per Click and organic Search Engine Marketing plans for clients. She also will work with Trivera's team to insure the proper implementation of those strategies and optimization of their sites. Finally she'll create and present reports for Trivera's clients to measure and improve the success of the efforts on an ongoing basis.

Says Vogt: “I have found an amazing fit here at Trivera. We're a family of innovators and communicators.  We're passionate and hard working.  We are rewarded for our efforts, and we have amazing leaders.  I am grateful Trivera welcomed me into their family, and I strive to make them proud."

Vogt joins Trivera with a great mix of skills. Over her long career as an account manager and Milwaukee area SEO specialist, her trajectory has had her moving onward and upward at agencies like Versant, the Frantz Group and Ascedia.

"We are fortunate that someone with Laurie's experience was available to join our team. Combine that with her energy and enthusiasm and her addition is a huge win for us and our clients," added Snyder.

Trivera is Seeking a Search Engine Optimization and Pay Per Click Specialist

In addition to the great design and amazing interactive backend stuff Trivera creates, we also make sure we're driving traffic to the sites we build, and then measuring and improving the success rates of that traffic. Search Engine Optimization and Pay Per Click are important components of that effort.

Our growing client list has created the need for us to add another SEO/PPC Specialist to our team. To fill that position, you'll need to be able to translate clients' business goals into successful search engine optimization strategies, perform technical site analysis, competitive/keyword research, and link analysis. You'll also be responsible for optimizing various site elements, including site structure, link popularity and copywriting. You'll develop ongoing customer reports, which yield qualitative and quantitative trends for ongoing SEO efforts. We have a team of technicians who take care of the technical aspects, so the position doesn't require a great deal of HTML, coding or server command line expertise, but you will need to be able to communicate client goals, and tactical directives clearly and completely so they can correctly implement what needs to be done.

Our level of passionate customer service can't be trained. You'll have to already have that in you. That service includes educating, relating and interacting well with customers and having patience even with those who have a complete lack of comprehension of how any of this SEO stuff works. The biggest challenge with this position is managing client expectations, so knowing (and being able to communicate) exactly what we will be delivering is critical.

"Plays well with others" is how others describe your relationship with co-workers. While our project manager keeps scope, feature and budget creep to a minimum, flexibility to accommodate evolving client goals is a must. An intuitive knowledge of exactly when to function without constant guidance and when to ask questions is an intangible and undefinable quality that we expect.

Requirements:

  • 3+ years experience with search engine optimization strategies and Pay Per Click. Having done this at an agency is a plus.
  • Strong communication skills (written and verbal), interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment
  • A strong customer service orientation and the ability to form customer relationships are a necessity
  • Able to successfully organize, prioritize and manage multiple projects in a deadline-driven environment
  • Effective troubleshooting and problem-solving skills
  • Ability to quickly and clearly understand and embrace changing SEO best practices, opportunities and solutions.
  • An equivalent combination of education and experience may be considered.
  • Master of Google Analytics and SeoMOZ.

This is an in-house position. We provide an extraordinary environment, flexible start times, and an office in the coolest building in Waukesha County. We have had no staff layoffs, salary reductions or major cutbacks in benefits in over 16 years. Free soda, coffee, candy and snacks. Staff lunches whenever there's a birthday, and we wrap up every week with a happy hour at 4 on Friday. This is truly an amazing place to work.

Send your resume, salary requirement and examples of some of your successes to empinq@trivera.com . Trivera Interactive is an EOE.

Future Web: Skating to Where the Puck is Going

Hockey great Wayne Gretzky attributed his success to a simple philosophy: "Skate to where the puck is going, not to where it is. It ain't where the puck is, it's where the puck will be."

What your company is doing with the web is a lot like a hockey game. If your only focus is a web site based on an assumption that all your visitors are sitting at their desks viewing your site on a 1024 x 768 resolution desktop monitor, you're skating to where the puck was. Even if you've begun to toy around with making your website more mobile friendly, you're still skating to where the puck is.

As an early adopter of the Internet as a powerful marketing tool, and founder of one of the Midwest's first Web development firms, I remember the days when 87% of all businesses polled said they would never have a need for a website. My challenge for over 16 years has been to be chasing after the future and dragging clients kicking and screaming behind me, hoping they'll keep up.

And it's about to get even harder.

Over the past few days, I've been spending time with the presentation Stephanie Rieger gave to the Breaking Development conference in Orlando, Florida. It's an eye opening look at how the web is evolving. Where it used to be something you'd go to the computer or your mobile device to "do," it's rapidly becoming something that's always on, connected to everything we use to provide us with any knowledge we need just as we need it. As Brad Frost aptly put it:, you need to get your content ready to go anywhere because it's going to go everywhere. Skating to where the puck is going means moving to a world where internet touch points go beyond browsers, smart phones and tablets to now include treadmills, refrigerators, cars, and a million other "smart things" that we haven't even begun to imagine. A world where search engine queries are replaced by contextual information fed to us based on our interests, needs, and location, the keyboard having been replaced by GPS's, our voice or even our retinas. The journey to where the web is headed has shifted into hyper drive, and in the process is shattering the paradigms. And it's about to leave many businesses, and even some self-professed "web development firms" in the dust.

That's why I'm so fortunate to have the team here at Trivera. While still understanding the need to provide superior, best practice web experiences for our clients (delivered on time, scope and budget), we take regular time out of the office every Friday to talk about, and plan for, the technologies, platforms, tools, ideas and directions that will help us embrace the future web.

As a result we've continued to push the envelope and come up with some pretty amazing stuff:

  • You have an e-commerce-enabled B2B website but still achieve your highest sales with your independent distributors? How about a fully integrated tablet-based tool for them to use in the field to coach them real-time to up-sell, cross-sell, check inventory, lead times and create and submit an order.
  • Your customers are voicing a common complaint that's not your fault, but due to their forgetfulness? How about a reminder with the appropriate information sent to their mobile device when it detects exactly when and WHERE they need it?
  • You have a brand with a huge community that needs Facebook, Foursquare, Twitter and Flickr functionality, but has huge archival resources you don't want to trust to those Social Media sites? How about an online community with full desktop, mobile and tablet compatibility with check-ins, photo uploads, topic threads, member chat and any other features the members say they need?
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I've always been totally flabbergasted by traditional ad agencies who say "Oh, yeah, we do web too." Many are still trying… and still failing…to embrace even 10 year old best practices, and thus skating to where the puck was. A few conceptually get it but don't have the breadth, depth and length of experience to hire, manage or direct a team with the necessary skillsets, and so also are still skating to where the puck is. In the minority are the brave, visionary few who not only are embracing concepts like responsive web, but even seeing that as an experience we'll one day look back on with the same quaint nostalgia that we have for stuff like Cue Cat, Flash, 56k dial up and AOL.

I guess there are parts of the marketing world where a business just needs a small desktop-sized brochure-ware website, and the agency that does their direct mail, yellow page ads, and print handouts can create a cute little site for them. And there are other parts where an agency is able to convince a business to pay megabucks for a pay-per-click-supported big honking Flash landing page.

You won't find Trivera or our customers there. We're all too busy skating to where the puck is going.

Trivera Websites Win National Design Competition

Trivera Interactive, one of the Milwaukee area's most established digital agencies, has been recognized by New York-based Graphic Design USA for its excellence in website design.

Seven websites created by Trivera were recognized for outstanding work in internet and interactive design. They include:

. "The 2011 American Graphics Design Awards attracted a remarkable 8,000+ entries; a very select 15 percent are recognized with an Awards Certificate of Excellence," said editor/publisher Gordon Kaye.

'We are thrilled to have our work recognized as part of this national competition," said Tom Snyder, President/CEO of Trivera. "Our designers have been doing great work for clients since our founding in 1996, and it's great for them to be recognized on a national stage" Snyder added. Andy Frahm and Ian McDowell are Trivera's designers who will be listed, along with examples of the winning designs, on the Graphic Design USA website and in a full-color 300-page annual in the near future.

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Graphic Design USA has presented national design competitions that spotlight areas of excellence and opportunity for creative professionals For nearly five decades. The American Graphic Design Awards is the origi­nal and the flagship, open to everyone in the community: advertising agencies, graphic design firms, corpo­rations, institutions, publishers and more. It honors outstanding work across all media: print and collateral, advertising and sales promotion, corporate identity and logos, internet and interactive design, packaging and p-o-p, broadcast and motion graphics.

Trivera Interactive has been helping businesses re-enforce their brands by leveraging Web technology since 1996. As one of the Midwest's oldest and most respected digital firms, Trivera continues to lead the way in Web and application development, Search Engine Optimization and Marketing, Email Marketing, Social Media and Mobile Web and Applications creation from their location in the historic Mill Building in suburban Milwaukee, Wisconsin.

For more information, contact Tom Snyder, 262-250-9400

Potawatomi Bingo Casino Bets on Trivera and Concrete5

Potawatomi Bingo Casino is one of the most state-of-the-art gaming facilities in the Midwest. So it would only make sense for their new site to be built on one of the web’s most comprehensive, state-of-the-art development platforms. An all new version of Paysbig.com, the website for Potawatomi Bingo Casino in Milwaukee, Wisconsin, built on the Concrete5 development platform, was launched by Trivera Interactive on December 13, 2010.

The project began with the strategic decision by the Casino to empower the managers of the many business units to update their own areas of the site with a tool that could balance power with ease of use. While Trivera has worked with several different content management systems, concrete5 was mutually determined to be the best choice for Potawatomi Bingo Casino’s new site. A relative newcomer to the CMS arena, concrete5’s array of powerful plug-ins, extensions and add-ons, plus an extremely user-friendly administrative interface made it an obvious choice.

The new website is not the first major initiative undertaken by Milwaukee’s Trivera Interactive for Potawatomi Bingo Casino since becoming their primary web and interactive services partner early in 2010. The relationship began with a migration of all of the Casino's web assets to Trivera’s world-class hosting center. Trivera has also migrated and updated other online systems used by the Casino.

While Trivera has developed hundreds of complex web-based applications for clients over their 15 years in business, with dozens built using various content management systems, the new Potawatomi Bingo Casino site was their most ambitious site to date created using concrete5. The wide and varying business units within the Casino include several restaurants,  entertainment venues, bingo hall, off-track betting room, table games and slot machines. Trivera’s decision to use concrete5 to be the platform to bring all those business units to the website proved to be the right one as the project launched, fully functioning on the originally scheduled launch date, on time, on scope and on budget.

Potawatomi’s web administrator Christopher Graham says: “I really am amazed how the Trivera team was able to take my mock-ups and bring them to life. Also, I was thrilled with their feedback, communication and forward thinking."

Trivera President Tom Snyder added: “It’s amazing to see what happens when incredible talent, a proven process, powerful tools, mutual respect and hard work all come together.

About Potawatomi Bingo Casino:

Located at 1721 West Canal Street, Milwaukee, WI, Potawatomi Bingo Casino is the Midwest's number one entertainment destination. With nearly 100 table games, 3,100 slot machines, 1,350-seat Bingo Hall, Poker Room and Off-Track Betting Room, the Casino offers thrilling action 24 hours a day, 7 days a week.

The Casino also has a 500-seat theater that features world-class entertainment and five unique restaurants including, The Buffet, Dream Dance Steak, The Fire Pit Sports Bar & Grill, Menomonee Valley Food Court and RuYi. For more information, visit paysbig.com.

About Trivera:

Located in the historic Menomonee Falls Mill building in suburban Milwaukee, WI, Trivera Interactive is one of the region’s oldest and most respected Web development, e-commerce and marketing firms. Since 1996, focusing first on website design and development, and branching out into email marketing, search engine optimization and Social Media, Trivera has been helping businesses and organizations all over the world use its unique combination of smart design and creative technology to leverage the web as a powerful brand reinforcing tool. Trivera clients include General Mitchell International Airport, Usinger’s Famous Sausage, Frabill, RegalWare Worldwide, ZBB Energy and dozens of other local, regional and national businesses and organizations.

The Dilemma of Authenticity, Transparency and Limited Resources

The foundational components of any effective Social Media strategy are authenticity and transparency, especially if blogging and microblogging are part of that strategy.

The power of Social Media comes from the personal brand that is being built by an author, and the benefit a corporate brand derives by having that person engage an audience in the Social Media community.

But what if the real voice and face of your brand is just too busy to participate?

My company has been the online services partner for one of our area's most visible brands for nearly a decade and a half. While they know their brand better than anyone else, we know their brand in the online space as well as, or even better than they do. If they could afford to pay me enough to leave the company I own and be on their payroll, I'm probably the most qualified person to BE them in the Social Media sphere.  But they can't, and so we work with them as a vendor.

For blogging, we  told them that unless it was actually the corporate face of the brand who's doing the blogging, they really shouldn't do it. A ghost-written blog is not a blog... it's really PR and needs to be renamed as such and moved to the appropriate area of the site. And so we used an integrated installation of WordPress on their site to post their press releases, giving them the RSS benefits of a blog, but clearly labeling it as "The News" and not a blog.

However, as an already popular location on Foursquare, not being on Twitter or Facebook wasn't an option for them. That put me in a weird position. Having developed their Social Media strategy, voice, rules and roles, and needing to accommodate their lack of time and internal resources, we decided to make Twitter a co-effort. Initially, I posted each Tweet, but only after their review and sign off. It was a clumsy process with some of them taking several back and forth edits prior to posting. However, that process resulted in an even better understanding for us, and an educational process for them. Eventually they realized it was just easier for them to post themselves, and a year later, we've gotten them to actually be doing all the Tweeting and Facebooking themselves. We still continue to monitor for brand mentions and let them know when they need to respond to something. But we showed them how to monitor, and they usually are finding things to post or Tweet about just as fast as we would have.  We still help them develop Social Media based promotions, and take care of the Web and housekeeping aspects of the strategy, but for the most part, they have become pretty much self sufficient.

It was a difficult path, because initially, it could have been regarded as a violation of the authenticity and transparency that Social Media requires. But the alternative was a brand eroding silence in the Twitter-sphere and on Facebook.

It's a tough decision that many are faced with: outsource or not participate. But because not participating is not an option, this creative approach may be the only solution available.