All Posts in Latest News

NIna McKinster Joins TeamTrivera

nina22x.jpgNina McKinster has joined Team Trivera as Project Manager.

Nina's most recent experience includes Project Management at the Garvey Group. Before that, she was a Digital Content Production Co-ordinator and an E-commerce Merchandise Specialist at Kohl's. In addition to project management, her previous duties also included creation and implementation of social media, marketing and advertising strategies.

Nina's educational background includes the foundation of an Associate Degree in Graphic Design and Communications from Moraine Park Technical College in Fond du Lac, along with an active continuing education program which has included courses in advanced Adobe techniques, team building, process improvement and conflict resolution. That experience, plus her great personality and excellent communication skills will make her a great primary point of contact for our clients, and an excellent leader for our production team.

When she's not busy helping Trivera design, develop, launch and improve the ROI of client website projects, she and her husband are cheering on the Green Bay Packers, spending time in Door County and visiting local wineries. Nina also enjoys plying her design talents in her spare time as a talented painter, and lover of anything art, fashion and design. 

Trivera Presents: Brand³ - Your Brand to the 3rd Power

brand3pic.jpgBrand³ is unlike any digital marketing conference you've ever attended. Brand³ is a collaborative event leveraging the greatest minds in marketing - including yours!

As a high level marketing decision maker, you've been to them before. Marketing conferences that have you sit and listen to a torrent of speakers. Breakout sessions that force you to decide between several you'd like to hear, but can't because they're scheduled at the same time. At the end of the day you're exhausted by the overload of information, frustrated by how little of it you'll even remember, and exasperated by how virtually none of it will actually be implemented.

Brand³  is different!

Brand³ - Your Brand to the 3rd Power is a strategic combination of presentations, mind-expanding talks, facilitated workshops, and even a top-secret adventure designed to help you see your brand like never before, and leave with a solid game plan to create demonstrable ROI for your company, .

DiscoveryWorldMilwaukee.jpgBecause everyone attending Brand³ will be participating in...and contributing to...the program, attendance is by invitation only. No agency people, freelancers or students, just high level, C, VP, Manager or Director-level marketing decision makers. You'll be strategically seated at tables with others we believe will provide you with the best synergy of experience, parity and synergy.

Speakers include Bob Rupczynski, VP of Media and Consumer Engagement, Kraft Foods Group, and Joe AbrahamFounder, & author, Entrepreneurial DNA, with others to be announced.

Brand³ - Your Brand to the 3rd Power happens on October 27th, from 8am to 5pm at Milwaukee's Discovery World Museum. 

Attendance is limited so request your invitation today before it's sold out! For more information, go to

Trivera Affiliate Program Creates Opportunity

c4afd7b4-9dd5-4ad4-8125-e33bea2f8cd21.jpgA powerful inititative conceived and driven by our operating partners at BOSI Global is our new affiliate program. That program is already a key to the success for several other BOSI portfolio companies, and has gotten off the ground quickly at Trivera. 

Over the years, Trivera has formed informal partnerships with other companies to fill competency and skill gaps.  However, the affiliate program formalizes the relationships to create a more permanent partnership, and also to provide financial incentives for bringing each other into projects and existing vendor relationships. Two of our affiliates have already deepened the partnership to the point of moving into Trivera's offices.

Companies and individuals being chosen and invited into the program meet the following qualifications:

1.) They provide best-in-market services that are complementary, but non-compettitve, to Trivera's core competencies.

2.) They work primarily with the same size and type of businesses and organizations that represent Trivera's target customers (Manufacturing, service, healthcare and/or ecommerce businesses, with $10-$100 million in annual revenue, and the appropriate budgets for companies that size).

3.) Their primary contact within those companies, and the person to whom they will refer us, is the CMO, VP of Marketing or Brand manager.

4.) They understand the importance of "wins" for every party in the relationship.

Under the terms of the program, Trivera pays a referral fee for any new client we acquire that was referred to us by an affiliate. If the affiliate doesn't want to accept a fee, a contribution will be made in their name to the charity of their choice.

The goal of the program is to build an affiliate network that will provide the opportunty for the region's best Digital Marketing service providers to collaborate with us, create new opportunities for each other and produce success for our clients. 

For more information, or to inquire about becoming an affiliate, contact Trivera COO Scott Rasmussen at

Jamie Rinehart Joins Team Trivera

Jamie RinehartJamie Rinehart has joined Team Trivera as Digital Marketing Strategist. Jamie comes to Trivera with 10 years of Digital Marketing and Advertising account management experience, most recently, the Advertising Sales manager at Kalmbach Publishing Company. At Kalmbach, Jamie managed successful sales teams for Discover, Astronomy, Cabin Life, American Snowmobiler, and Art Jewelry magazines. His experience with high level national accounts helped him create and execute successful advertising and marketing strategies in partnership with global companies such as Allstate, Arctic Cat, BASF and Citgo. Jamie was instrumental recognizing and understanding the need for these publications to move from being print focused toward digital focused.

Jamie holds a Bachelor’s degree from the University of Minnesota in Mass Communications with a focus on Advertising where he still is an active member of the Alumni Association.

When not working, Jamie is an avid rec league volleyball and softball player. In addition, he enjoys running, from Marathons (has ran 5) to a jog in the neighborhood with his wife and dog. Jamie is also a huge Brewer, Packer and Bucks fan. Whether it’s going to the game, or watching at home or streaming it on his phone, Jamie will always find a way to keep up with the local Milwaukee sports teams!

Co-Working Space Opportunity at Trivera


As Trivera locks in additional office space to accommodate our growth strategy over the next few years, the excess capacity in the mean time is creating a great opportunity for a small team or individuals to locate in the prestigious, historic Mill Building in Downtown Menomonee Falls.

"We're looking for just a handful of qualified candidates in our business category...web and eCommerce development, inbound digital marketing, social media, SEO, etc... who are interested in leasing work space in our building," said Trivera president Tom Snyder. "This presents small, one or two person shops a great way to build credibility by locating in a very cool, nicely decorated and established environment."

digs02.jpgThe leases are typically auto-renewing minimum 60 day terms, and include heat, electricity, internet, kitchen facilities and use of the large conference room. There's plenty of free parking nearby. Large windows provide lots of light and a view of the landmark waterfall. A myriad of dining and shopping choices are a short walk or drive away. But, perhaps most important, the complementary skill sets being chosen to occupy the space provide the possibility for partnerships and collaborative business opportunities to develop with Trivera and the other tenants.


Says Snyder, "We've already signed our first tenant, and are talking to several others. At the moment, between our main floor office, our top floor production facility and the loft, we have 8-10 spaces still available. We're expecting those to fill up quickly."

For more information, contact Marjie Snyder at 262-250-9400 or

BOSI Global Small Business 3D Comes to Trivera Office

bodisb3D.jpgAttention Small Business Owners:

  • If you own an established and profitable business with 10 or more full-time employees
  • If you have satisfied customers with very low customer churn (loss)
  • If there is significant untapped potential for growth
  • If you’ve got reservations about your current team and plan – and their ability to make true success a reality
  • If you’re frustrated with current results – and need some fresh perspective on where to go next

You’ve probably already invested in everything from employees to consultants – with frustrating results. That's becasue the DNA-driven gaps in your business cannot be solved with more marketing spend or consultants offering “industry best practices.” 

Mark your calendar for March 26, 2015 for the next SB3D: The Growth Strategy Engineering Experience for Business Owners, being held at Trivera's offices on Main Street in Menomonee Falls.

The SB3D is an authentic business building experience with no sales pitch at the end. You’ll leave that afternoon better off than before you came. Check out this video for details:

Participation is strictly limited to individuals with an ownership stake in a company with 10 or more full time employees. If your company has less than 10 employees but on the verge of significant growth/hiring, exceptions can be made. Please contact the event host to get pre-qualified.

The Workshop Agenda

  • 8:15 am: Arrive and meet fellow participants
  • 8:30 am – 9:30 am: The Discover Session: How your entrepreneurial DNA works – for and against you – in business and life
  • 9:30 am – 10:00 am: Your team’s BOSI DNA – The Ah-Ha about who’s on the bus -and the seat they are sitting in. Finding the DNA gaps that are limiting results in your business
  • 10:00 – 10:15 am: Refreshment break
  • 10:15 – 12:00 pm: The Design Session: Use the Business Model Optimizer Methodology to reposition your brand for sustainable and scalable growth
  • 12:00 pm – 1:00 pm: Optional working lunch to refine strategy and do Q&A
  • 1:00 pm: Adjourn

Key Takeaways

  • Clarity on why your business is performing so well in some areas, and struggling in others
  • Confidence in the new direction you have charted for your business
  • Strategic tools you can take back to your company and deploy with your team
  • Peer community who will be engaged in the process with you
  • Professional guidance from real entrepreneurs (not consultants) who have built – and are building real high-growth companies today
  • Our Commitment

Workshop Fee

$295 for the first owner. $195 for each additional owner. Fully refundable with no questions asked if you participate in the full experience and feel it was not a good investment of your time.

Fee Includes

  • Signed copy of the book Entrepreneurial DNA
  • Post-event strategy session with BOSI Certified Advisor OR WhiteBoard Session
  • Continental breakfast
  • Mid-morning snacks & drinks
  • Catered lunch
Questions? Call 877.264.2674 ext. 2 or use the contact form.

For more details, go to, or just register here today!

Trivera Interactive Joins the BOSI Global Portfolio of Companies

BOSI Global, operating partner to high-potential companies, has announced that it has signed a definitive agreement with Trivera Interactive of Menomonee Falls, Wis. to engage as the agency's operating partner. Trivera Interactive is a digital marketing and web development agency that has been in business for nearly 20 years. Per the terms of the agreement, Trivera owners Tom and Marjie Snyder will retain majority ownership of the company. BOSI Global will invest in the agency by inserting a fractional C-suite management team, tasked with the objective of deploying a multi-year strategy for sustainable and scalable growth.


Trivera is also announcing the opening of its newest office in Arlington Heights, Ill. Trivera will grow its digital marketing offerings in the metro Chicago market. The agency will offer its full-suite of digital marketing services to the Chicago area including web and application development, design, search engine optimization, advertising and overall digital strategic and online branding consulting. The Arlington Heights office will be home to Chicago-based sales, marketing and production resources. It will collaborate and work closely with the Menomonee Falls flagship office, which is located in the historic Mill Building.

"Partnering with BOSI galvanizes Trivera with the additional brain power, financial resources and strategic foresight to deliver our brand and core solutions to a much broader, yet highly targeted audience," said Tom Snyder, owner and founder of Trivera Interactive. "After nearly 20 years in business, I can honestly say this is one of the most exciting moments in the history of our company".

"We are grateful to the BOSI Global leadership team for believing in Trivera and our team of enthusiastic digital marketing experts," added Snyder.

Effective immediately, the following appointments have been made to the Trivera leadership team:

  • Joe Abraham, Chief Marketing Officer
  • Scott Rasmussen, Chief Operating Officer
  • Leonard Kang, Business Intelligence and Technology Specialist
  • Andy Baker, Human Resources Director

"At BOSI, we are highly selective when evaluating companies for our portfolio," said Joe Abraham, founder of BOSI Global and author of the book, Entrepreneurial DNA. "We knew we discovered a special company when we met Tom and Marjie - it was an instinct that paid off. BOSI and Trivera share a vision to expand the company in a mutually beneficial way that, at its core, delivers smart and profitable digital marketing solutions for the agency's growing client roster."

About BOSI Global
BOSI Global serves as operating partner to venture-backed and privately held companies. The company is made up of successful entrepreneurs and corporate leaders with strong pedigree in high-growth operations across all areas of business. In the role of the operating partner, BOSI Global comes alongside third-stage businesses to scale those businesses by 3-10x revenues. This is done using proprietary methodology coupled with a fractional C-Suite of highly successful entrepreneurs working inside each business.

BOSI Global has locations across the US as well as in Singapore, South America, Europe and Canada. For more information, visit or call 877-264-2674

About Trivera
Trivera Interactive is one of the upper Midwest's oldest and most respected web development and digital marketing agencies. Since 1996, Trivera has led the market by being among the first in the region to provide e-business, e-commerce, email marketing, search engine optimization, social media and mobile solutions for their clients. Trivera's unique combination of brand focus and open source innovation produces robust solutions and demonstrable return for marketing decision makers in the manufacturing, education, services and non-profit sectors.

Trivera has offices in Milwaukee and Chicago. For more information, visit or call 262-250-9400

Trivera has an Opening for a New Business Development Specialist

Trivera Interactive is seeking an experienced New Business Development Specialist with a senior business development or account management background within a digital agency or communications firm, and extensive sales and consulting experience with high level and executive marketing decision makers.

Read more about it here

Craig Schneider Joins Team Trivera


Craig Schneider has joined TeamTrivera as a designer/front-end developer.

Craig is one of those guys who possesses the unique talent of being able to create awesome, intuitive, user-friendly website designs and then using frameworks and content management systems to turn them into fully functional websites. 
Craig comes aboard after a long tenure at Kalmbach publishing where most recently he was Interactive Art Director. In that role, he had been overseeing all of Kalmbach's digital properties including their 20 web sites and a team of 2 designers.  He has also been part of their Internet Strategic Development group and participated in the ideation and planning of their web-based products.
Craig was instrumental in leading Kalmbach into the Digital realm. On top of building the layouts and interactivity, he also worked with their in-house development team to build custom storefronts for 3 of their publications that had in-app purchases. And most recently, Craig helped lead them into responsive web design, moving 10 of their sites in that direction.  All of that experience has combined make him the perfect fit for our team.
When not working, Craig is an avid golfer, loves playing softball, outdoor recreation. Like the rest of the members of TeamTrivera he enjoys spending time with his family. He is also a loyal cheesehead who loves going to Packer, Badger, and Brewer games.

Scott Zsori Becomes Team Trivera's Newest Member

Scott Zsori has joined Team Trivera as our newest back end developer.    

Scott first talked to us about coming here in 2002, but the stars weren't correctly aligned at the time. 12 years later, things finally worked out for him to come aboard as our newest back-end developer.

Scott has been working in the web as long as Trivera has, doing all of the same things, in the same languages and platforms as we do it. If it is needed for web development, he knows it, and knows it very well. But he also knows how to communicate highly technical concepts to non-technical people, making him perfect for his position at Trivera.
An example of just how smart Scott is: In his spare time, he created and is currently the president of, a site that contains an open database of television metadata used by thousands of websites and apps, including Plex, Kodi and some of the world's largest search engines.  While you might not be familiar with the site, you're probably actually a user of the data housed in it. The site's API is used by hundreds of thousands of people, gets 6 billion hits (yes, that billion with a B) and consumes 120TB of bandwidth monthly.
Even with all that he has free time! He enjoys spending time with his son and wife, playing video games like Dota 2 and Minecraft, cooking, debating politics, camping, swimming, and playing volleyball.  He loves the Green Bay Packers, his Kindle, his two dogs, a multitude of pond and aquarium fish, and dad jokes.  In high school he placed first in Wisconsin in his division in Academic Decathlon and was ranked in the top 50 Quake players in the world.  He's considered the best dad in the world by at least one first grader.


Trivera is Seeking a Magento Specialist

Trivera is known as one of the area's foremost Magento Commerce developers. Due to a flurry of new activity and several new clients, we have a need for Magento developers, front end and back end. Certification is preferred, but if you just haven't gotten around to getting certified, we'll pay for your certification.

Check out the details!

Jessica Dunbar returns to Team Trivera

5b26b353fbeaea51b91dc5dd4c8cc19a1.jpegJessica Dunbar left us for a little while to explore other opportunities, but recently clicked the heels of her ruby slippers three times, said "there's no place like home" and found herself back as part of Team Trivera.

Jess has returned as our Emerging Technology Sherpa. Whether it's SEO, Content Management Systems, Platforms, Frameworks or Growth Hacks, Jess is the team member who explores, identifies, recommends and helps us implement all the next "Best Practices" in our space.

When she's not helping to direct our paths, Jess fills in wherever and whenever we have a need. Jess is experienced in organic Search Engine Optimization, web development, system administration and project management.

Jess has spoken on Search Engine Optimization both in the US and Europe and recently was featured in the European edition of Web Designer Magazine. Jess' preferred development platforms are the Joomla! and Concrete5 CMSes, using them to develop international, multilingual websites. Jess is an active member with the Joomla! Community, and assists in producing regional Joomla developer events throughout the midwest. Prior to joining Trivera from 2010 to 2013, Jess was a developer at Open Source Support Desk and a network administrator for A Plus Business Forms. During her time away from Trivera, she was Marketing Director for Anything Digital and Watchful LLC. She was also Marketing Lead for Joomla!, a role she will continue.

New Clients and Projects Mean Trivera is Hiring!

A recent influx of new projects from existing clients, inlcuding MTMI, Dental Associates, Extrusion Control Systems and Perlick, combined with a huge number of new clients, including Badger Meter, Herzing University, Berghammer Construction, Krete Industries, Accunet Mortgage, K&S Tool, Phoenix Products, Paramount Prosthetics, Skylands Capital and TixSwitch, Trivera has openings for a Back End PHP Developer and a Designer/Front End Developer.

The descriptions of the opportunities can be found on the employment page of our website

Trivera's Tom Snyder to Speak at 2014 BizExpo

tom-snyder1.jpgOn May 21, 2104, hundreds of Milwaukee area business owners and professionals will descend upon Potawatomi Bingo Casino to learn about the latest trends and best practices at the BizExpo, presented by BizTimes Media.  The event consists of dozens of booths, several award events and an impressive list of  seminars led by some of the area's most knowledgeable business leaders and experts.

Among them are Trivera President and CEO Tom Snyder who will be presenting  "The 5 Digital Marketing Mistakes You're Probably Making." at 2:45 in seminar Room C.  

In the 18 years he's been in the digital marketing field, Tom has watched thousands of owners, agencies and marketers struggle to figure out how to use web technology to help their businesses. As the parade of almost universally misunderstood shiny objects...websites, email marketing, search engine optimization, Social Media and mobile...marched on, he has seen a lot of those businesses succeed, but he's seen even more fail. Ultimately, the challenge is effectively integrating proven marketing tactics with the newest technologies. Tom will identify five of the most common digital marketing mistakes most businesses and organizations make, why those mistakes are preventing them from acheving the results they’re looking for, and what they should be doing instead. 

The session will also help them avoid a sixth digital marketing mistake they're also probably making by encouraging them to attend Trivera's upcoming Social Media University - Milwaukee on June 11th, also being held at Potawatomi Bingo Casino.

Admission to the event and all sessions is free, but requires pre-registration.

James Benz Becomes Newest Member of Team Trivera

KDF_3496-1b.jpgTrivera is excited to announce the latest addtion to our team, Design and Usability Specialist, James Benz.

James has been designing websites, print collateral, tradeshow displays and just about everything in between since the very early days of the internet. A 1997 graduate of UW-Milwaukee with a BFA in Graphic Design, he has witnessed many standards and trends come and go. By developing networking relationships with several marketing agencies, James has had the opportunity to design for many national clients: including Whirlpool, Maytag, Milwaukee Tool and H&R Block to name a few. Just like Trivera, James has also won an award from Graphic Design USA in the category of Interactive Design.

Prior to coming aboard, James was Creative Director for Sunant Interactive and Top Floor Technologies.

Away from work, family comes first for James. He loves spending time with his wife and 3 children doing literally anything. On a typical night it’s not unusual to find James playing Barbie’s with his 9 year old daughter, and then 15 minutes later wrestling with his 2 older boys. He likes to relax and blow off steam by training in Muay Thai (kickboxing), fishing, and riding his blacked-out Harley. Just don’t make the mistake of talking music with him. A Rock & Roll historian (more like fanatic) since a very early age, he could literally talk for hours about Rock & Roll, past and present (and if he ever gets into music mode, feel free to sneak away – he’ll probably keep talking anyway and won’t even notice).

Date Set for Social Media University 2014

SMUM2014-logo.jpgIn the summer of 2009, Trivera produced Social Media University, the very first conference of its kind in Milwaukee. Nearly 400 marketers, business owners and agencies gathered at the Italian  Conference Center to learn about this potentially powerful, but still relatively unknown marketing vehicle. Now 5 years later, experience has replaced theory, and reality has eclipsed the optimism. Still a leading authority on Social Media, Trivera presents another daylong event on June 11, 2014 to educate and inspire the market about the importance of all aspect s of social media in your marketing and business strategy.

DSC_6725.JPGThis year's event will be held at Potawatomi's Woodland Dreams Ballroom and Expo Center on 17th and Canal St.  Centrally located, the facility provides easy access, more room, and free parking for attendees.

Just like last event, the focus will be on providing you with practical hands-on knowledge from experts who are in the trenches helping real businesses and organizations just like yours, to successfully use Social Media as a marketing and business tool with the insight of 5 years of hands on experience  Several speakers have already been confirmed on a wide array of topics:

  • Tom Snyder (President, CEO, Trivera) - Social Media 5 Years Later - Strategy is Still The Key
  • Christina Steder (President, Clear Verve Marketing) - Integrating Traditional and Social Media, Not Only Possible but Necessary
  • Wayne Breitbarth (Author) -  LinkedIn, your B2B Social Media Secret Weapon
  • Christopher Graham (Digital Media Specialist, Potawatomi Bingo Casino) - Managing and Measuring Your Social Media Efforts
  • Paul Stillmank (President and CEO, 7 Summits) - Business Benefits of Building Internal and External Online Communities
  • Michelle D'Attilio and Jeanette Pham (Sosh) - Creating and Maintaining a Social Media Editorial Calendar
  • Chris Remington (VP Business Development and Client Strategies, Trivera) - Keeping Your Website Relevant in a Social Media World
  • Katie Fleming and Cory Ampe (Trivera) - How Social Media impacts Your Position in the Search Engines

Other sessions will include the latest techniques to help you understand and leverage Twitter, Facebook, Foursquare, YouTube and Pinterest (presenters to be announced).

DSC_6857.JPGA panel discussion will reunite members from  the  similar panel of  five years ago and add a few others to share the secrets to the successes they have achieved as Social Media...and their business paths...have evolved over the last 5 years. Panel members include: Joe Woelfle (Blatz Liquor, now State Farm Insurance), Joe Sorge (Founder of AJ Bombers and now President  of -  Hospitality Democracy), Scott Baitinger (Founder of Streetza Pizza, now CMO at Verlo Mattress Factory Stores), and Leslie Rivers (Marketing Associate- Milwaukee Ballet).

Rounding out the day will be an afternoon keynote from a digital strategist from a brand you know and trust ( to be announced shortly).

A variety of exhibitors will have booths to showcase their products and services. And the day will be capped off by a networking reception with cash bar.

DSC_0855.JPGTickets are $139, ($129 if 3 or more from the same company register at the same time) and include continental breakfast, lunch, snacks and beverages. Because some speakers are yet to be announced, we're offering early bird registration tickets at $119 each till March 31st. Register at

The first Social Media University Milwaukee sold out. Buy your tickets early to reserve your spot. Don't miss out! Follow @GoSMUM on Twitter, or find Social Media Unversity - Milwaukee on Facebook.

Cory Ampe Joins Trivera

bio-cory-opt.jpgCory Ampe has joined the Trivera team as Client Services Director.  

Cory has worked in marketing for more than 16 years. Prior to coming aboard, she was most recently at Trade Press Media Group, and before that, Fullhouse Interactive.

Cory began her career as a magazine editor where she honed her writing and storytelling skills. On the client side, she's worked for a large financial institution, a satellite-based internet infrastructure service provider and a business-to-business media company. In her agency work, she worked with clients of all sizes -- from non-profit NGOs to leading brands such as Johns Hopkins Medicine and Miller Brewing Co. -- to bolster brands and engage and convert coveted audiences.

When you trust Trivera for your digital marketing success, Cory will be your point of contact for the time your project is in our pipeline, and beyond. 

As Trivera's client services director, she will lead your project kickoff meeting, act as your advocate to our production team and be the voice of your weekly progress calls till project completion.  Leveraging her deep experience in branding; strategic communications planning; email marketing; advertising; social media; content marketing; SEO/SEM,  Cory will also develop and present the monthly ongoing reports that will help you analyze and improve the performance of your marketing efforts,

When not at Trivera, Cory is having fun with her daughter Darla (age 4.75) and son Louis (age 17 months). She enjoys camping, cooking, movies and listening to music. Shortly after graduating from UW-Milwaukee, Cory moved to her second-favorite city, Baltimore, where she worked for a boutique advertising and marketing agency to support her relentless pursuit of film director John Waters. Cory returned to the Milwaukee area in 2004 to marry Trivera Interactive alum Jeremy Ampe. She has remained a friend and fan of Trivera since her first encounter with the company and is thrilled to now be an official member of the team.

The New Trivera Website: Responsive, Parallax and Feature Rich

Trivera Site CaptureAsserting its position in the market as a leader in the digital marketing space, Trivera has launched its brand new website. The new site incorporates many of the features it has been recommending that customers incorporate into their own sites.

The biggest, and most obvious feature is a fully responsive architecture and design. That concept provides visitors an experience where all site elements and content are automatically formatted for the specific device they're using. While desktop users will see a website optimized for a full width monitor, tablet users will see the elements readjust to optimally, fit their display, even as they go from landscape mode to portrait mode. The use of retina images provides viewers with iPads photos and graphics in stunning resolution. Visitors on smartphones will see the navigation change to a style that better accommodates finger taps instead of mouse clicks. Phone numbers and addresses take advantage of mobile functionality and while images are resized to take up less of the display, text sizes are scaled to provide greater readability.

The home page features an example of parallax scrolling, where layers and the background scroll at different rates to create a three dimensional effect. While some sites use the effect to create an entire website that parallax scrolls from the top of the home page, the Trivera site chooses the more subtle use of the effect to avoid the damage to Search Engine placement that the other approach produces.

Years of blogs were imported into the new site, a project that was more difficult than it may appear. The previous site used Digitalis as the main site Content Management System, and used Wordpress as the blog platform. Both the site and the blog for the new site reside in a single implementation of Concrete5, made possible by Trivera's technical team performing a major re-programming of that platform's blog to include many of the Wordpress functions that bloggers rely upon.

The site makes extensive use of Concrete5's native functionality to display and rotate team and office photos.

Social Media plays a large part in the new site, with social feeds from Trivera and team members' Twitter, Facebook, Pinterest, LinkedIn and RSS feeds displaying on the home page and an expanded "Notebook" section. Blog posts contain social sharing buttons, and links to Trivera's Social Media profiles display on every page.

The website represents a quantum leap from the previous generation of website development and showcases a lot of the features, functionality and forward thinking that Trivera offers its clients.

Bob Sabinash Returns to Trivera

Bob SabinashThe newest member of Team Trivera also has the honor of being one of the oldest. After an 8 year stint at Northwoods Software, Bob Sabinash comes back to the same company he spent 6 years at a decade ago, as Trivera's Vice President of Business Development.

"Over the years, we have had several employees who were literally the heart and soul of our company, but had the opportunity to explore new opportunties. We are more than delighted to have one of them back," said Trivera President and Founder Tom Snyder. "Bob was an incredible business development specialist when he was here last time. With 8 more years of market experience, he brings even more potential...and a fresh our team." 

Bob joins Director of Client Strategy and Business Development Chris Remington to identify companies and organizations who can be helped by Trivera's smart design and creative technology solutions, craft strategic service offerings and get those projects into Trivera's production pipeline. 

Says Sabinash "I am grateful to have been asked to rejoin the company at a very exciting time in its evolution, and I’m excited about the path Trivera is on."

Trivera recently announced plans to double in size in the next 12 months by adding a full compliment of marketing, advertising and PR services to their services, as well as adding Microsoft-based content management systems to their already robust array of Linux/Open Source solutions. 

Bob's philsophy of communication and education as key in the sales process dovetails perfectly with Trivera's. "Sharing what we do and why we do it, and asking questions, builds a solution set that fulfills the primary goal but also strategically and tactically sets clients on a path for success." Adds Sabinash. "I also believe in transparency and follow through in Customer Service."

You can reach Bob at or 262-250-9400.

Top 10 Reasons Why Trivera is in Menomonee Falls

An article this week in Money Magazine ranked Trivera's hometown as the 28th best places to live.