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Serene Mireles Becomes Newest Member of Team Trivera

Serene MirelesSerene Mireles has joined Team Trivera as Interactive Designer and Front End Developer.

Serene comes to us after 8 years at Kalmbach Publishing where she was a Senior Interactive Designer. In her time there, she worked with Team Trivera design specialist Craig Schneider. So her addition here "gets the band back together," so to speak. Prior to Kalmbach, she spent 9 years at Southern Lakes Newspapers where she was an Assistant Creative Director.

In all of her previous roles, Serene has collaborated with sales, marketing, editorial, creative, and web development teams to create visually pleasing designs and digital media for multiple platforms. In the past year alone, she worked on the redesign of eight brands’ websites, making them responsive and creating a better user experience. She also helped build three e-commerce sites, and worked with colleagues to create branding standards across an array of digital platforms.

Serene's Graphic Design educational foundation comes from Gateway Technical Institute, and has been augmented by ongoing training from C2 Milwaukee.

When she's not busy designing and developing successful websites for Trivera clients, she loves to spend time with her husband and two daughters. Serene also enjoys spending time outdoors, painting, music, interior design (especially midcentury modern design), and filling her 1970s ranch with vintage treasures.

Nina McKinster Joins Team Trivera

Nina McKinsterNina McKinster has joined Team Trivera as Project Manager.

Nina's most recent experience includes Project Management at the Garvey Group. Before that, she was a Digital Content Production Co-ordinator and an E-commerce Merchandise Specialist at Kohl's. In addition to project management, her previous duties also included creation and implementation of social media, marketing and advertising strategies.

Nina's educational background includes the foundation of an Associate Degree in Graphic Design and Communications from Moraine Park Technical College in Fond du Lac, along with an active continuing education program which has included courses in advanced Adobe techniques, team building, process improvement and conflict resolution. That experience, plus her great personality and excellent communication skills will make her a great primary point of contact for our clients, and an excellent leader for our production team.

When she's not busy helping Trivera design, develop, launch and improve the ROI of client website projects, she and her husband are cheering on the Green Bay Packers, spending time in Door County and visiting local wineries. Nina also enjoys plying her design talents in her spare time as a talented painter, and lover of anything art, fashion and design. 

Trivera Affiliate Program Creates Opportunity

c4afd7b4-9dd5-4ad4-8125-e33bea2f8cd21.jpgA powerful inititative conceived and driven by our operating partners at BOSI Global is our new affiliate program. That program is already a key to the success for several other BOSI portfolio companies, and has gotten off the ground quickly at Trivera. 

Over the years, Trivera has formed informal partnerships with other companies to fill competency and skill gaps.  However, the affiliate program formalizes the relationships to create a more permanent partnership, and also to provide financial incentives for bringing each other into projects and existing vendor relationships. Two of our affiliates have already deepened the partnership to the point of moving into Trivera's offices.

Companies and individuals being chosen and invited into the program meet the following qualifications:

1.) They provide best-in-market services that are complementary, but non-compettitve, to Trivera's core competencies.

2.) They work primarily with the same size and type of businesses and organizations that represent Trivera's target customers (Manufacturing, service, healthcare and/or ecommerce businesses, with $10-$100 million in annual revenue, and the appropriate budgets for companies that size).

3.) Their primary contact within those companies, and the person to whom they will refer us, is the CMO, VP of Marketing or Brand manager.

4.) They understand the importance of "wins" for every party in the relationship.

Under the terms of the program, Trivera pays a referral fee for any new client we acquire that was referred to us by an affiliate. If the affiliate doesn't want to accept a fee, a contribution will be made in their name to the charity of their choice.

The goal of the program is to build an affiliate network that will provide the opportunty for the region's best Digital Marketing service providers to collaborate with us, create new opportunities for each other and produce success for our clients. 

For more information, or to inquire about becoming an affiliate, contact Trivera COO Scott Rasmussen at scottr@trivera.com.

Jamie Rinehart Joins Team Trivera

Jamie RinehartJamie Rinehart has joined Team Trivera as Digital Marketing Strategist. Jamie comes to Trivera with 10 years of Digital Marketing and Advertising account management experience, most recently, the Advertising Sales manager at Kalmbach Publishing Company. At Kalmbach, Jamie managed successful sales teams for Discover, Astronomy, Cabin Life, American Snowmobiler, and Art Jewelry magazines. His experience with high level national accounts helped him create and execute successful advertising and marketing strategies in partnership with global companies such as Allstate, Arctic Cat, BASF and Citgo. Jamie was instrumental recognizing and understanding the need for these publications to move from being print focused toward digital focused.

Jamie holds a Bachelor’s degree from the University of Minnesota in Mass Communications with a focus on Advertising where he still is an active member of the Alumni Association.

When not working, Jamie is an avid rec league volleyball and softball player. In addition, he enjoys running, from Marathons (has ran 5) to a jog in the neighborhood with his wife and dog. Jamie is also a huge Brewer, Packer and Bucks fan. Whether it’s going to the game, or watching at home or streaming it on his phone, Jamie will always find a way to keep up with the local Milwaukee sports teams!

Co-Working Space Opportunity at Trivera

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As Trivera locks in additional office space to accommodate our growth strategy over the next few years, the excess capacity in the mean time is creating a great opportunity for a small team or individuals to locate in the prestigious, historic Mill Building in Downtown Menomonee Falls.

"We're looking for just a handful of qualified candidates in our business category...web and eCommerce development, inbound digital marketing, social media, SEO, etc... who are interested in leasing work space in our building," said Trivera president Tom Snyder. "This presents small, one or two person shops a great way to build credibility by locating in a very cool, nicely decorated and established environment."

digs02.jpgThe leases are typically auto-renewing minimum 60 day terms, and include heat, electricity, internet, kitchen facilities and use of the large conference room. There's plenty of free parking nearby. Large windows provide lots of light and a view of the landmark waterfall. A myriad of dining and shopping choices are a short walk or drive away. But, perhaps most important, the complementary skill sets being chosen to occupy the space provide the possibility for partnerships and collaborative business opportunities to develop with Trivera and the other tenants.

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Says Snyder, "We've already signed our first 5 tenants, and are talking to several others. At the moment, between our main floor office, our top floor production facility and the loft, we have 6-8 spaces still available. We're expecting those to fill up quickly."

For more information, contact Marjie Snyder at 262-250-9400 or marjie@trivera.com.

Trivera has an Opening for a New Business Development Specialist

Trivera Interactive is seeking an experienced New Business Development Specialist with a senior business development or account management background within a digital agency or communications firm, and extensive sales and consulting experience with high level and executive marketing decision makers.

Read more about it here

Craig Schneider Joins Team Trivera

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Craig Schneider has joined TeamTrivera as a designer/front-end developer.

Craig is one of those guys who possesses the unique talent of being able to create awesome, intuitive, user-friendly website designs and then using frameworks and content management systems to turn them into fully functional websites. 
 
Craig comes aboard after a long tenure at Kalmbach publishing where most recently he was Interactive Art Director. In that role, he had been overseeing all of Kalmbach's digital properties including their 20 web sites and a team of 2 designers.  He has also been part of their Internet Strategic Development group and participated in the ideation and planning of their web-based products.
 
Craig was instrumental in leading Kalmbach into the Digital realm. On top of building the layouts and interactivity, he also worked with their in-house development team to build custom storefronts for 3 of their publications that had in-app purchases. And most recently, Craig helped lead them into responsive web design, moving 10 of their sites in that direction.  All of that experience has combined make him the perfect fit for our team.
 
When not working, Craig is an avid golfer, loves playing softball, outdoor recreation. Like the rest of the members of TeamTrivera he enjoys spending time with his family. He is also a loyal cheesehead who loves going to Packer, Badger, and Brewer games.
 
 

Scott Zsori Becomes Team Trivera's Newest Member

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Scott Zsori has joined Team Trivera as our newest back end developer.    

Scott first talked to us about coming here in 2002, but the stars weren't correctly aligned at the time. 12 years later, things finally worked out for him to come aboard as our newest back-end developer.

Scott has been working in the web as long as Trivera has, doing all of the same things, in the same languages and platforms as we do it. If it is needed for web development, he knows it, and knows it very well. But he also knows how to communicate highly technical concepts to non-technical people, making him perfect for his position at Trivera.
 
An example of just how smart Scott is: In his spare time, he created and is currently the president of TheTVDB.com, a site that contains an open database of television metadata used by thousands of websites and apps, including Plex, Kodi and some of the world's largest search engines.  While you might not be familiar with the site, you're probably actually a user of the data housed in it. The site's API is used by hundreds of thousands of people, gets 6 billion hits (yes, that billion with a B) and consumes 120TB of bandwidth monthly.
 
Even with all that he has free time! He enjoys spending time with his son and wife, playing video games like Dota 2 and Minecraft, cooking, debating politics, camping, swimming, and playing volleyball.  He loves the Green Bay Packers, his Kindle, his two dogs, a multitude of pond and aquarium fish, and dad jokes.  In high school he placed first in Wisconsin in his division in Academic Decathlon and was ranked in the top 50 Quake players in the world.  He's considered the best dad in the world by at least one first grader.

 

Trivera is Seeking a Magento Specialist

Trivera is known as one of the area's foremost Magento Commerce developers. Due to a flurry of new activity and several new clients, we have a need for Magento developers, front end and back end. Certification is preferred, but if you just haven't gotten around to getting certified, we'll pay for your certification.

Check out the details!

Jessica Dunbar returns to Team Trivera

5b26b353fbeaea51b91dc5dd4c8cc19a1.jpegJessica Dunbar left us for a little while to explore other opportunities, but recently clicked the heels of her ruby slippers three times, said "there's no place like home" and found herself back as part of Team Trivera.

Jess has returned as our Emerging Technology Sherpa. Whether it's SEO, Content Management Systems, Platforms, Frameworks or Growth Hacks, Jess is the team member who explores, identifies, recommends and helps us implement all the next "Best Practices" in our space.

When she's not helping to direct our paths, Jess fills in wherever and whenever we have a need. Jess is experienced in organic Search Engine Optimization, web development, system administration and project management.

Jess has spoken on Search Engine Optimization both in the US and Europe and recently was featured in the European edition of Web Designer Magazine. Jess' preferred development platforms are the Joomla! and Concrete5 CMSes, using them to develop international, multilingual websites. Jess is an active member with the Joomla! Community, and assists in producing regional Joomla developer events throughout the midwest. Prior to joining Trivera from 2010 to 2013, Jess was a developer at Open Source Support Desk and a network administrator for A Plus Business Forms. During her time away from Trivera, she was Marketing Director for Anything Digital and Watchful LLC. She was also Marketing Lead for Joomla!, a role she will continue.

New Clients and Projects Mean Trivera is Hiring!

A recent influx of new projects from existing clients, inlcuding MTMI, Dental Associates, Extrusion Control Systems and Perlick, combined with a huge number of new clients, including Badger Meter, Herzing University, Berghammer Construction, Krete Industries, Accunet Mortgage, K&S Tool, Phoenix Products, Paramount Prosthetics, Skylands Capital and TixSwitch, Trivera has openings for a Back End PHP Developer and a Designer/Front End Developer.

The descriptions of the opportunities can be found on the employment page of our website

Trivera's Tom Snyder to Speak at 2014 BizExpo

tom-snyder1.jpgOn May 21, 2104, hundreds of Milwaukee area business owners and professionals will descend upon Potawatomi Bingo Casino to learn about the latest trends and best practices at the BizExpo, presented by BizTimes Media.  The event consists of dozens of booths, several award events and an impressive list of  seminars led by some of the area's most knowledgeable business leaders and experts.

Among them are Trivera President and CEO Tom Snyder who will be presenting  "The 5 Digital Marketing Mistakes You're Probably Making." at 2:45 in seminar Room C.  

In the 18 years he's been in the digital marketing field, Tom has watched thousands of owners, agencies and marketers struggle to figure out how to use web technology to help their businesses. As the parade of almost universally misunderstood shiny objects...websites, email marketing, search engine optimization, Social Media and mobile...marched on, he has seen a lot of those businesses succeed, but he's seen even more fail. Ultimately, the challenge is effectively integrating proven marketing tactics with the newest technologies. Tom will identify five of the most common digital marketing mistakes most businesses and organizations make, why those mistakes are preventing them from acheving the results they’re looking for, and what they should be doing instead. 

The session will also help them avoid a sixth digital marketing mistake they're also probably making by encouraging them to attend Trivera's upcoming Social Media University - Milwaukee on June 11th, also being held at Potawatomi Bingo Casino.

Admission to the event and all sessions is free, but requires pre-registration.

Date Set for Social Media University 2014

SMUM2014-logo.jpgIn the summer of 2009, Trivera produced Social Media University, the very first conference of its kind in Milwaukee. Nearly 400 marketers, business owners and agencies gathered at the Italian  Conference Center to learn about this potentially powerful, but still relatively unknown marketing vehicle. Now 5 years later, experience has replaced theory, and reality has eclipsed the optimism. Still a leading authority on Social Media, Trivera presents another daylong event on June 11, 2014 to educate and inspire the market about the importance of all aspect s of social media in your marketing and business strategy.

DSC_6725.JPGThis year's event will be held at Potawatomi's Woodland Dreams Ballroom and Expo Center on 17th and Canal St.  Centrally located, the facility provides easy access, more room, and free parking for attendees.

Just like last event, the focus will be on providing you with practical hands-on knowledge from experts who are in the trenches helping real businesses and organizations just like yours, to successfully use Social Media as a marketing and business tool with the insight of 5 years of hands on experience  Several speakers have already been confirmed on a wide array of topics:

  • Tom Snyder (President, CEO, Trivera) - Social Media 5 Years Later - Strategy is Still The Key
  • Christina Steder (President, Clear Verve Marketing) - Integrating Traditional and Social Media, Not Only Possible but Necessary
  • Wayne Breitbarth (Author) -  LinkedIn, your B2B Social Media Secret Weapon
  • Christopher Graham (Digital Media Specialist, Potawatomi Bingo Casino) - Managing and Measuring Your Social Media Efforts
  • Paul Stillmank (President and CEO, 7 Summits) - Business Benefits of Building Internal and External Online Communities
  • Michelle D'Attilio and Jeanette Pham (Sosh) - Creating and Maintaining a Social Media Editorial Calendar
  • Chris Remington (VP Business Development and Client Strategies, Trivera) - Keeping Your Website Relevant in a Social Media World
  • Katie Fleming and Cory Ampe (Trivera) - How Social Media impacts Your Position in the Search Engines


Other sessions will include the latest techniques to help you understand and leverage Twitter, Facebook, Foursquare, YouTube and Pinterest (presenters to be announced).

DSC_6857.JPGA panel discussion will reunite members from  the  similar panel of  five years ago and add a few others to share the secrets to the successes they have achieved as Social Media...and their business paths...have evolved over the last 5 years. Panel members include: Joe Woelfle (Blatz Liquor, now State Farm Insurance), Joe Sorge (Founder of AJ Bombers and now President  of -  Hospitality Democracy), Scott Baitinger (Founder of Streetza Pizza, now CMO at Verlo Mattress Factory Stores), and Leslie Rivers (Marketing Associate- Milwaukee Ballet).

Rounding out the day will be an afternoon keynote from a digital strategist from a brand you know and trust ( to be announced shortly).

A variety of exhibitors will have booths to showcase their products and services. And the day will be capped off by a networking reception with cash bar.

DSC_0855.JPGTickets are $139, ($129 if 3 or more from the same company register at the same time) and include continental breakfast, lunch, snacks and beverages. Because some speakers are yet to be announced, we're offering early bird registration tickets at $119 each till March 31st. Register at SocialMediaMilwaukee.com

The first Social Media University Milwaukee sold out. Buy your tickets early to reserve your spot. Don't miss out! Follow @GoSMUM on Twitter, or find Social Media Unversity - Milwaukee on Facebook.

The New Trivera Website: Responsive, Parallax and Feature Rich

Trivera Site CaptureAsserting its position in the market as a leader in the digital marketing space, Trivera has launched its brand new website. The new site incorporates many of the features it has been recommending that customers incorporate into their own sites.

The biggest, and most obvious feature is a fully responsive architecture and design. That concept provides visitors an experience where all site elements and content are automatically formatted for the specific device they're using. While desktop users will see a website optimized for a full width monitor, tablet users will see the elements readjust to optimally, fit their display, even as they go from landscape mode to portrait mode. The use of retina images provides viewers with iPads photos and graphics in stunning resolution. Visitors on smartphones will see the navigation change to a style that better accommodates finger taps instead of mouse clicks. Phone numbers and addresses take advantage of mobile functionality and while images are resized to take up less of the display, text sizes are scaled to provide greater readability.

The home page features an example of parallax scrolling, where layers and the background scroll at different rates to create a three dimensional effect. While some sites use the effect to create an entire website that parallax scrolls from the top of the home page, the Trivera site chooses the more subtle use of the effect to avoid the damage to Search Engine placement that the other approach produces.

Years of blogs were imported into the new site, a project that was more difficult than it may appear. The previous site used Digitalis as the main site Content Management System, and used Wordpress as the blog platform. Both the site and the blog for the new site reside in a single implementation of Concrete5, made possible by Trivera's technical team performing a major re-programming of that platform's blog to include many of the Wordpress functions that bloggers rely upon.

The site makes extensive use of Concrete5's native functionality to display and rotate team and office photos.

Social Media plays a large part in the new site, with social feeds from Trivera and team members' Twitter, Facebook, Pinterest, LinkedIn and RSS feeds displaying on the home page and an expanded "Notebook" section. Blog posts contain social sharing buttons, and links to Trivera's Social Media profiles display on every page.

The website represents a quantum leap from the previous generation of website development and showcases a lot of the features, functionality and forward thinking that Trivera offers its clients.

Top 10 Reasons Why Trivera is in Menomonee Falls

An article this week in Money Magazine ranked Trivera's hometown as the 28th best places to live.

Menomonee Falls Patch Pays Trivera a Visit

Menomonee Falls Patch editor Carl Engleking stopped by this week to see what's new at Trivera. The answer was "a lot."

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Catch his entire article here:

http://menomoneefalls.patch.com/groups/business-news/p/trivera-plans-to-double-its-size-through-acquisition

 

Trivera is looking for a Web Designer

t_logo_sqTrivera is looking for a passionate, experienced Web Designer that can design compelling websites and user interfaces based on the right composite of client direction and current best practices for navigation, design and UX. While we have a deep bench of dedicated front and back end developers on our team, an ability to efficiently produce clean code using PHP, HTML and HTML5/CSS3, JavaScript and jQuery to integrate that design into Content Management Systems and E-commerce platforms is a plus.

If you are like us, you:

  • are a total team player, and love to collaborate with other professionals
  • take pride in your work and keep up on the latest techniques and trends
  • have an informed opinion and enjoy being a part of the creative and strategic process
  • are self-starting, detail-oriented, and passionate about building attractive websites and interfaces that work in all current browsers and devices
  • appreciate the fact we don't expect you to work evenings and weekends, but also aren't a "40 hours and out" employee.
  • are proud to be a part of one of the area's most prestigious, high profile and soon to be fastest growing agencies

QUALIFICATIONS:

  • Ability to conduct a thorough creative discovery with every client, and presell their design to the client before the reveal so the first comp presented to the client exceeds their expectations.
  • Proficiency in Photoshop
  • Strong knowledge of code (PHP, HTML5, CSS3, JavaScript, jQuery, etc.), and browser compatibility a plus.
  • Good understanding of CMS platforms is required (WordPress, Concrete5, and Magento are preferred).
  • Responsive and mobile production experience a plus
  • Excellent communication and problem solving skills
  • A team player who can engage enthusiastically and professionally with clients and staff.
  • Is comfortable with the concept of "tracking billable hours" and capable of accurately entering time in a project management system like Basecamp.
  • Can provide a portfolio proving an ability to create clean, professional design and web interfaces

This is a full time employee position that would require you to work on site in a crazy cool historic building in the center of Menomonee Falls, WI. We offer good pay and benefits, including health and life insurance, PTOs, staff birthday lunches, an amazing culture and we wrap up the week with the legendary Trivera Happy Hour, except when we're cutting out early on Friday for summer hours. We are a casual but focused work environment. If you have had the your fill of a soul-less corporate culture, and are looking for a fun place that is like family, this position is for you.

Email your resume to empinq@trivera.com with links to your professional portfolio, and tell us why this is the right position for you.

(Women and minorities are enthusiastically encouraged to apply!)

Trivera and Concrete5 Shine at Local CMS Showdown

Billed as a no-holds-barred Content Management System Showdown, a group of Milwaukee area developers met on May 10, at Bucketworks for a Web414 panel to discuss...and demonstrate...the comparative benefits and shortcomings of 6 major CMS platforms.

Trivera VP of Business Development and Client Strategy Chris Remington invited Trivera customer Chris Graham from Potawatomi Bingo Casino to tag team the presentation on the capabilities of Concrete5. Among the contenders were ModX, Wordpress, Sitecor, Drupal and Joomla!. While the other presentations focused on developer-focused feature sets and perecentage of market, Trivera's approach focused on the client experience.

While no CMS "won," the fact that, with a depth of experience in Concrete5, Wordpress, Drupal, Joomla!, Digitalus and Expression Engine, Trivera is able to dig deep to discover every client's needs and create a web presence in the CMS that makes the most sense for them.

See the presentation here (cue in to 51:00 to see the Trivera Concrete5 Demo):

Trivera is Seeking an SEO Specialist

Trivera is looking for a passionate, experienced SEO specialist to join our growing team in our Milwaukee area office. In this role, you would take the lead on strategic search engine optimization practice for our clients, including analysis, keyword research, on and off-page optimization and reporting. At your direction, internal front-end web developers and system administrators will support you with on-page optimization. Project and Account Managers and other SEO/SEM team members will support your efforts by providing collaborative support.

You will need to have a strong foundation in SEO fundamentals, and be willing to match your expertise with Trivera's proven processes and "best in the market" philosophy.

If you are like us, you:

  • are a total team player, and love to collaborate with other professionals
  • take pride in your work and keep up on the latest techniques and trends
  • have an informed opinion and enjoy being a part of the creative and strategic process
  • are self-starting, detail-oriented, and passionate
  • appreciate the fact we don't work endless evenings and weekends, but also aren't a "40 hours and out" employee
  • are proud to be a part of one of the area's most prestigious, high profile and fastest growing agencies

Responsibilities:

  • Analyze, develop and execute multiple client SEO strategies and tactics
  • Manage workflow process of SEO deliverables:
    • Keyword Research
    • Provide On-Page optimization direction to developers
    • Build link acquisition strategy
    • Perform Technical and Competitive analyses
    • Reporting
  • Client presentation of deliverables
  • Function and flourish working with a talented team and great clients
  • Manage client expectations by educating them on best practices and overall education of SEO
  • Stay up to date and transfer knowledge of best practices and latest developments in SEO

Qualifications:

  • 3+ years of SEO experience
  • Previous digital agency experience preferred
  • Previous experience executing SEO campaigns for large brands / sites
  • Off-page SEO experience (strategy and execution)
  • Link acquisition, implications of social media on rankings
  • Experience with keyword research/data mining tools and competitive analysis
  • Knowledge of Content Management Systems and their impact on search (WordPress, Concrete5, Magento preferred)
  • Solid understanding of redirects, user-agent detect scripting, rel="canonical" tags, XML sitemap feeds and other related technical tactics
  • Previous link optimization / acquisition experience
  • Understanding of analytics software (SEOMoz, Hubspot, Google Analytics)
  • Content strategy as it relates to search and the consumer decision process
  • Excellent knowledge of search engine criteria / algorithm updates (Panda, Penguin)
  • Ability to manage and communicate SEO as a business strategy
  • Either be... or be willing to become...Google Certified

This is a full time employee position that would require you to work on site in our historic building in the center of Menomonee Falls, WI. We offer good pay and benefits, including health and life insurance, PTOs, staff birthday lunches, an amazing culture and we wrap up the week with the legendary Trivera Happy Hour. We are a casual but focused work environment. If you have had your fill of a soul-less corporate culture, and are looking for a place that is like family, this position is for you.

Email your resume and references to empinq@trivera.com

Is Big Data Redefining the Funnel?

I saw a great blog last week from a traditional advertising agency that was marveling over IP tracking as the next big thing to come down the marketing trail. With so many traditional agencies still unable to grasp web's true potential from either the design, usability or functionality standpoint (one of Milwaukee's largest agencies still has a Flash-based website. Seriously), it’s great to see a local agency that at least gets that.  The author went on to express eagerness to see the next greatest technology.

But the next great technology is already here.

Big Data will be the next step in the death of the traditional marketing funnel. Even more Big Brotherish than IP targeting, Big Data is scary to some, but incredibly powerful for others. By merging multiple large consumer databases, and data gelened from Social Media and other public information websites, larger companies (and national political campaigns) are gaining access not only to a person’s internet habits, but also cross tabbing that with people's grocery buying habits, current home improvement projects, vacation plans, favorite genres of movies, preferred restaurants, political and religious affiliation, the number, type and names of pets, the route they take to work (and how they get there), ideological motivators for when, where, how and WHY they (we) are making buying decisions, as well as getting visibility on predictive behavior based on buying decision of others who match their total consumer profile.

 

Bank of American, Home Depot, Intuit, The Obama Presidential Campaign are the early adopters, but, as the price of storage and processing power continue to decrease, and merged big databases become more available the technology will continue to work its way down to the realm of medium sized businesses.

Scary, but it’s coming, ready or not.